6 Reasons Why Your Blog Needs an Email Newsletter

  • Updated on November 18, 2022
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An engaging blog is a good way to share your ideas and knowledge with the audience. It makes you connect with a certain group of people who have similar interests as yours. But in order to build a community around your blog, you need to think about how you can foster engagement. 

An email newsletter is a very simple yet effective way to keep in contact with your audience and remain top-of-mind. It’s also super easy to create, especially if you have newsletter templates. Newsletter templates allow you to customize the existing template according to your choice. So, if you are thinking about starting an email newsletter for your blog, then read this article to know why your blog needs an email newsletter. 

Valid Reason to Include an Email Newsletter in Your Blog

Bloggers think sending an email newsletter has zero value. They find it a difficult and outdated approach. They mostly do not value why emailing your readers is important. For them, increasing their social media followers and bringing traffic through SEO values more. However, that’s not the right case.  

An email newsletter is a great way to engage your audience because it’s something that your readers won’t want to miss. It’ll be the perfect place for you to share new content as well as highlight any upcoming events or appearances. 

Build Relationships and Grow Your Audience

Whether you’re a blogger or you work in any other industry, it’s important to build relationships with your audience. Building relationships with your readers can help you grow your audience and make your blog more engaging. To achieve this feat, using an email newsletter is a great option to build relationships with your readers directly. 

That way, you’ll be able to respond to any feedback they have, reach out to new readers and build your community.  Further, it will also help you to grow your audience and make your blog more successful among the readers.

Eduate with Quality Content

You can use your email newsletter to educate your readers by creating a series. A series can be a great way to deliver consistent content that your readers can look forward to. An email newsletter is a great way to address a particular topic, like the best places to travel for your summer vacation, for example. 

An email newsletter will help you to create a consistent schedule, so readers know when to expect new content. This can be a great way to share your expertise, while also building anticipation and excitement. You can respond to reader questions by using an email newsletter. You can address a topic that might be on your readers’ minds, while also providing helpful information that they can use.

Showcase Your Expertise

If you’re a blogger who covers a specific topic, one of the best ways to showcase your expertise is by sharing your top content with your audience. This is great practice if you’re trying to build an audience around a particular niche. If you’re covering a niche that doesn’t have a lot of readers, then the best way to build an audience is to share your content with readers. 

This way you can showcase your expertise, while also providing new readers with valuable information. Use your email newsletter to share any updates about your blog. This will help you keep track of your progress and show your readers that you’re dedicated to your blog.

Increase Traffic to Your Blog

It’s a myth that Email newsletters have no role in increasing traffic to blog posts. That’s not true at all because an Email newsletter can easily land more traffic to your blog. It can easily be done by sharing your top posts with your readers. This way your readers will engage with quality content and you get the result in the form of higher traffic on your blog site.

Moreover, asking questions from readers will also hook and engage them on your blog. Just use these questions to precipitate discussions, and allow your readers to share their thoughts. 

You can use the questions to discuss topics that are relevant to your blog. Moreover, set your email newsletter design in a way that it will be easy for you to share links on your blog. This way you can get your readers to click over to your blog, and it will help you to expand your audience.

Help You to Build Confidence

If you’re a beginner, it can be easy to feel intimidated by more experienced bloggers. It might be difficult to find the confidence you need to share your voice when someone is constantly comparing you to others. To deal with this, one of the best ways to build confidence is by building a supportive community and an email newsletter can help you to achieve this. 

It will also allow you to connect with them on a personal ground. Moreover, prompting a conversation with your readers will help them know you and your content better. It can be a great way to foster engagement, while also helping you to build your confidence.

Show Sponsors That You Have an Engaged Audience

If you’re running a business blog, you might be working with sponsors who want to know how much traffic you get every month. An email newsletter is a way to show sponsors that you have an engaged audience, who is interested in what you have to say. 

It can be a great way to track how many people click on links in your email newsletter and visit your blog. So use it to share the latest news and updates about your business with your readers. It also helps you to track your traffic and monitor any changes that might be happening.


 An email newsletter can be a great way to educate readers, showcase your expertise, increase traffic to your blog, help you build confidence, and show your sponsors that you have an engaged audience.

Once you start using email newsletters, It will help you to build a relationship with your readers on a personal level. Additionally, it is a great way to keep your blog readers informed about new content, events, and special offers.


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