How to Make a Creative Email Newsletter
Updated on August 23, 2021 | by Evan Chase
Modern customers are picky, and they want to get the best service possible, no matter what industry we are talking about. When it comes to email newsletters, you should do your best to create a well-tailored and catchy product that will draw their attention and encourage them to follow the required actions. Many people underestimate the importance of such a tool, believing that it is already outdated and irrelevant. However, it is not the case if you do not skip any key steps but do everything right. It doesn’t matter whether it is about students who want to pay to do homework online or fashionistas looking for a perfect summer bag. Both categories can be potential recipients of your newsletters. However, it is crucial to take care of your product’s quality to succeed. A perfect email newsletter involves a call-to-action, works on various gadgets, doesn’t have any spam triggers but may include clickable captions. You should bring some creativity into the process and have an eye for detail since you will not change anything once you send it to your clients.
1. Define Your Goal
An email newsletter is a tool designed to help you achieve the goal. You should be completely aware of the desired result and how it matches your content strategy. What do you want to get with your newsletter? Maybe it is about increasing your customer base or your website traffic. Maybe you want to keep your subscribers informed about some changes or news, or you want to provide them with useful info. For example, you want young people to examine speedypaper reviews and find out about all the pros and cons. Anyway, your goal should be closely connected with general business plans.
2. Collect Your Content
Once you handle the previous point, you should search for the right content for your newsletter. You should define how often you will send your emails to understand how much time you have for preparation. For example, you may need to allocate several days or more to search for the content that will solve a certain goal, or you may casually come across suitable info. Don’t turn a blind eye to your company’s website, social networks, internal newsletters, etc., since they all can become great information and inspiration sources.
3. Design Your Template
It is when you can turn on your fantasy to the fullest and come up with something creative. You should know how your email newsletter will look before you proceed to write it. Thus, you will realize how much space you possess to provide the info. What can be more disappointing than the attempts to fit a square peg into a round hole? Working on your template, make sure subscribers will have no issues reading it or clicking email elements. In other words, make it mobile-friendly since 80% of people use mobile devices to read their emails. You can search for inspiration on the Internet since it is full of stunning email newsletter designs. It will be especially useful for people who are new to making such a thing.
4. Work on the Body Content
You will have no chance to make a first impression, so you should try to consider all the moments at once. Thus, you should work on your email newsletter body content. Devote enough time to create interesting pictures and write quality texts. Everything should be well-tailored to impress even a picky subscriber and make them click on the links. To achieve the best result possible, you should make enough space in your schedule to create a masterpiece. It would not be superfluous to share your draft with a teammate, so someone can take a fresh look at it. You should double-check everything since you will have no chance to correct anything once you send it.
5. Add Smart Content and Some Personalization
If you want your email newsletter to nail it, it should provide a feeling as if you have created it specifically for the person. Thus, you will dramatically increase the likelihood of success. To achieve such a result, you should take care of three moments.
- You should define your target audiences and create different types of newsletters for them.
- You should involve a few personalization tokens. The latter can boost your conversion rates.
- You should add some smart content.
6. Don’t Forget About Alt and Plain Texts
If you have worked on all the previous stages, your newsletter is almost ready to find its readers. However, you shouldn’t turn a blind eye to the importance of creating alt text. The latter appears when the pic hasn’t been loaded. Thus, you will make sure your auditory will know what they are dealing with anyway. Besides, simplicity is the key to success, so your email should look stunning even in plain text. Your subscribers should face no challenges with clicking links and reading a picture-free email.
7. Don’t Overdo It with Creativity
You may have a desire to create something bright and outstanding that will stand out from the rest and show your readers how cool you are. However, remember that everything should be in moderation, even when it comes to creativity. The latter should fit your product or service concept and don’t evoke any negative feelings. Of course, many things depend on your target audience, but it is worth studying modern tendencies and people’s preferences beforehand not to overdo it with anything.