Email Outreach: How to Write Outreach Emails that Convert
‘Email outreach is dead!’ But, is it?
Well, that’s a statement you might have heard from many so-called ‘fake gurus’ on the internet.
Interestingly, however, the reality is far from the statement. Email marketing is well alive and continues to be a dominating force in outreach.
If you’re a practical individual who believes in stats, then:
- There are 4 billion daily email users (a hotspot for outreach).
- Emails have the highest conversion rate.
- Segmented emails drive 30% more opens and 50% more click-throughs than unsegmented ones.
Imagine the chances you’d miss out if you were to believe in the first statement!
However, how would you do it if you can’t write an outreach email that brings results? As we learn the secrets of outreach emails in this blog, let’s find out.
The Power of Effective Email Outreach – A Glimpse into Possibilities
With more than four billion daily email users, using email outreach programs is not an alternative for businesses (it is the priority).
It is an excellent way to develop new connections and foster better relations that help the business prosper in the long run. An effective email outreach program can help you drive more traffic to the website and market your offerings to a larger audience.
There are n-number of uses!
You can even use email outreach programs to get insights on how to find email addresses, introduce new content, and enhance your business’s reach. This will help you drive better conversion rates and elevate your business.
Moreover, email outreach helps establish better business credibility, as most customers and prospects will see you as a trustworthy resource.
But how do you write a super-converting email? Let’s check it out in the next section.
Writing Highly Converting Email – The Secret Sauce to Conversion
Clearly Outline the Goal of the Outreach Email
Many free email outreach templates are available online, but creating a unique program that highlights offerings specific to your brand is better. You must start by outlining the primary goal of the outreach email and ensure it aligns with your business’s goals.
Besides, while you’re at it:
- Take time to determine if you have a long-term or a short-term goal along a realistic timeline to realize that goal.
- Clarify the type of goal you wish to realize with the outreach email. For instance, you can set goals like generating 30% traffic through link-building in a certain period.
Following this, you must create a list of specific steps to help you realize the goal and set a final timeline. This will help you track progress, identify prospects, and enhance your business’s reach.
The above graph shows the data of emails sent and received during the respective year. This data is collected by Statista. This number is projected to reach 376.4 billion emails in 2025.
Gathering Information About the Target Audience
Understanding your target audience is one of the most vital requirements for creating a successful and performant email outreach strategy. It will help narrow your audience and create an effective email marketing strategy.
Here are some excellent tips to follow:
- It is better to send emails to multiple brands and websites as it increases the chances of getting replies.
- It is necessary to research the available prospects to understand their popularity better.
For starters, you can enquire about the recent accomplishments of the prospect, their interests, location, and more. This will help you get a detailed understanding of your target audience and augment your outreach program accordingly.
Create Subject Lines that Grab Attention
Growing access to high-speed internet has played a vital role in making things more accessible for businesses!
Therefore, it isn’t surprising that you won’t be the only one reaching out to your audience, resulting in relentless competition for all. This is where an attention-grabbing subject line can significantly affect engagement figures.
Curate a STRONG Hook!
It is required to ensure your email outreach program has an engaging subject line to grab your reader’s attention immediately. Your subject must be engaging and informative enough to clarify the purpose of the message and its relevance to them.
This will help increase the chances of your prospects clicking on the email and engaging further with your business.
Personalize Your Emails
There is no shortage of alternatives today, where the internet has made almost everything much more accessible. This further fuels competition in the market, making it very vital you stand out in the crowd with the best email marketing services.
Personalization All the Way!
Personalization is a great way to grab your prospect’s attention and encourage them to engage with your brand. When your prospects open your email, the chances of them reading it till the end are less.
A personalized email designed explicitly for the specific prospect can make a significant difference and help you win them over. You must use the prospect insights from previous research to create a personalized email instead of using any email outreach template.
Keep it Clear and Concise
Plenty of content on the internet makes it necessary to stand out in the crowd. But this will only be possible with straightforward, concise emails that convey the right message without beating around the bush.
Here are some thumb rules you could follow:
i. Clearly state your offerings and how they would help the prospect solve their problems.
ii. Suppose you are offering content marketing services to your clients. Then, you must highlight the importance of quality content and how it can help you drive better business.
iii. Inform the prospect of specific ways your content marketing services can help them strike the right cord with their audience.
DO YOU KNOW?
Every office worker receives around 121 emails per day. This can be overwhelming and difficult to manage at the same time. So it is necessary to make a good email marketing strategy to stand out in the competition.
Focus on the Value Proposition
Now that you have a clear email highlighting your offerings and ways they will benefit your business, it is time to give them a reason to choose your business over others.
Highlight the Relevancy!
You must underline why partnering with you will benefit the prospect and elaborate on how these benefits will become more tangible. But keep the content interesting here and highlight your value proposition.
Add Value to Your Email
Consider attaching a recent case study or example of your latest work to help them better clarify this front. It is even more helpful if the case studies you feature are relevant to the prospect’s target audience. You can even consider adding some numerical figures to increase the authority and credibility of the proposition.
Include a Call-to-Action (CTA)
An interactive call-to-action or CTA is one of the most necessary components of any performant email outreach program. The CTA encourages the prospect to take action after reading the email and take this engagement further. Hence, it is unsurprising that a simple yet interactive call to action can help trigger the right emotion.
For instance, you can add CTAs that ask the prospect to view the latest case studies or examples of your work for a better idea. Besides that, you must also add a CTA section where the prospect can provide you with all the details you need to reach them. This will give you easy access to valuable leads, and effective effort can help convert them quickly.
An effective follow-up strategy is another major aspect of every successful email outreach program.
Of course, most prospects might only sometimes respond to your email, but a follow-up message can help change that sentiment for good. Follow-ups can make the prospect feel more valued and encourage them to give you a prompt reply.
But wait for at least a few days before sending a follow-up message. Consider adding a new short message along with the original email seeking their response and waiting for a few days.
Remember, when there’s no reply, you must wait a little longer and send them more follow-up requests.
Test and Optimize
Creating a cold email outreach strategy does not do much good unless you test every element of that campaign. You must thoroughly evaluate to determine any discrepancies that might prevent the campaign from realizing its true potential. These tests will help you better understand the specific elements holding you back.
Once you have determined these discrepancies, you must research them further and determine the best ways to address them. It will help ensure effective optimization to address these discrepancies and enhance the overall performance of your email outreach campaign.
The final and one of the vital things for creating a successful and performant email outreach campaign is monitoring all the necessary analytics. These analyses will help you determine if your outreach campaign is driving any results.
Moreover, it will give you a better insight into the elements that might hold your campaign back.
These insights will be beneficial in thoroughly optimizing all the necessary elements that might hamper your email outreach campaign’s effectiveness. You can even use advanced modern solutions to monitor every necessary metric and make more informed decisions to enhance the campaign’s effectiveness.
This will also give you better insights into identifying prospects and augmenting your campaign to drive better results and improve your reach.
Email Outreach is the Key to Conversion!
2024 is a big year for email outreach as this sphere is changing greatly with the emergence of some of the latest trends. Businesses can now leverage advanced technologies to deliver emails to the right audience and drive better results.
This is necessary to ensure you communicate the right message to the right audience at the right time. Of course, there are many challenges related to enhancing the effectiveness of an email marketing campaign.
Convert Your Clients Today!
Taking a well-thought-out approach and leveraging the abilities of the latest technologies can help make things more manageable on this front. You must create engaging and informative email content that reduces your chances of missing out on web traffic.
Lastly, you must be thorough with the information mentioned above and use it to your advantage to enhance the effectiveness of your campaign. This will help you augment your email outreach program in a manner that best suits your business’s needs and helps drive better conversions.