Easy Ways Coaches Can Use Email Marketing to Grow Their Business
What is Email Marketing?
Email marketing is one of the oldest and most effective digital marketing tools. It allows you to communicate with your audience, engage new consumers, build your reputation and boost sales.
With email marketing, you can create targeted and personalized messages. Moreover, email marketing is very easy to use. This article will tell you about some platforms that will help your emails stand out.
Your email marketing campaign strategy should include value and sales emails – this will allow you to not only promote your business but also establish a reliable connection with your customers.
Letters should be of value to customers, they provide relevant, useful information; sales letters are about your company’s products, updates, and sales. Apply the 80/20 rule to email marketing for optimal customer engagement: dedicate 80% of your emails to value and 20% of your emails to sales during each period.
The benefits of email marketing cannot be overestimated. To get good and long-term results, it is important to follow the best email marketing practices.
Send a welcome email to every new subscriber. Welcome emails are designed to introduce customers to your business—its features, style, messages, characteristics, and values. In your welcome email, tell us what your next newsletters will be about, how often you plan to send them, and invite them to ask you any questions or recommend a relevant and useful resource for them to review.
There are a lot of good, affordable email service providers. Depending on what your company does and the size of your address base, you can choose the best option that suits your marketing team and aligns with your product development plans.
With the right approach, email marketing can generate a lot of income. The main thing is to remember that each letter should carry value. Let’s understand what exactly subscribers will receive or learn from each message. Your call to action must be actionable. The content you provide must be accessible, relevant, and timely. Quality copywriting combined with email marketing can take your relationship with your audience to the next level.
Why is Email Marketing Essential for Coaches?
Whether you run a small business or a big one, consider the power of email marketing. First and foremost, it builds strong customer relationships. Secondly, it creates value; then it builds trust with your clients.
Email marketing helps build credibility. The content you share with your audience is very important because the right communication is the key to the success of your business. If you need some assistance with marketing support or content creation you can hire VA to inspire and engage customers with news and updates.
Effective communication and relevant email marketing are building blocks of each coach’s success. You need solid leadership skills even if you have a perfect email marketing strategy.
During an active email campaign, you must stay in touch with many people, lead difficult conversations, keep the audience engaged, give constructive feedback, and much more. You need to improve your leadership skills to take your career to the next level.
3 Email Marketing Strategies for Coaches to Grow Their Business
If you already decided to create an email series here are some essential steps to follow.
Welcome your new subscribers on board. Give them short information about your brand, product, and values. Instead of creating a welcome campaign by hand, use marketing automation to make it easy. Welcome campaigns have a 30.69% open rate, which means they will help with your overall conversions.
Stay in Touch with the Existing Audience
Here you can use newsletter campaigns – share announcements, success stories, and educational content. By the way, such campaigns drive more engagement to your website.
Keeping up with your loyal audience is a must. Network, keep up to date with your primary audience, and make any necessary adjustments to be relevant.
Give the Floor to Customers
If you want to build a loyal audience, you should treat them with respect. Use your emails not only for talking but also for listening. Ask for feedback.
Giving your customers a voice shows your respect. You will also benefit from it. Fast feedback from your clients can be a terrific method to learn more about them and how they utilize your services.
Best Platforms to Launch Email Marketing for Your Coaching Business
There are a lot of tools that will make your coaching business look professional. You can create unique templates for each topic and use them mostly for free.
A super simple and easy-to-use all-in-one marketing platform, systeme.io will help to grow your online business. With Systeme.io you can stop using a different tool for your online business.
Enjoy a lot of marketing services here:
- Send marketing emails
- Create sales funnels
- Build your website
- Manage your affiliates and much more.
Here your email list is integrated into your sales funnels and websites, saving you time to send your emails quickly. You can use both free and paid options. A lot of tools are available for free as well.
Another powerful, user-friendly tool for email sending, page creation, and marketing automation is GetResponse. You can customize any of the many email templates found here, edit them, or just design your own.
If you have a huge number of subscribers, you can use an Email marketing package paying 15.58 USD monthly and include up to 10,000 contacts in your list. By the way, the free version includes up to 500 contacts in your list.
Another great tool for email marketing is Mailchimp, with simple marketing automation features. It’s simple to send emails that get read and opened with Mailchimp’s adaptable email marketing templates and user-friendly design. It offers both free and paid options. For email marketing, you can use the “Essential package,” paying 13 UDS monthly, so you provide the appropriate content at the proper moment.
MailerLite is a distributed team of more than 130 people living and working in 40 countries. Our international team enables us to better serve our customers all over the world. You can collect subscribers, strengthen customer relationships, automate workflows and monetize your audience with MailerLite’s advanced email marketing features.
Increase the efficiency of your sales process with Hubspot Sales Hub, a powerful and easy-to-use CRM for sales that includes vendor engagement tools, configuration-price-quote (CPQ) functionality, and reliable sales analytics for growing teams.
The Marketing Hub Starter plan now includes marketing automation. Now clients can take advantage of marketing automation in Hubspot for just $50/month to $800/month.
HubSpot is one of the largest innovative players in the content marketing market. HubSpot was the first to talk about engaging marketing (inbound marketing) — a method that allows you to turn strangers into brand advocates who will promote your company’s business.
Targeted professional content for the target audience of specific products and services of the company helps to attract more prospective clients who not only buy the products and services of the company but also actively participate in the formation of the image and popularization of the brand. Therefore, in addition to its main activity — selling software, the company professionally prepares quality content about marketing, sales, management, e-commerce, etc. This is a source of knowledge for everyone who works in marketing, not only for buyers of HubSpot products.
As you see, there are a lot of free platforms which allow coaches to stay connected. You can easily share relevant material, send and receive feedback, and more with the help of email marketing. As a result, you will develop a committed audience which is the key to a successful business.