How to Use Email to Build Links for Your Website

On a typical day, an average person receives around 141 emails every day. It means that the average person’s inbox is full, making it simple for them to miss your emails on link development. Even if they do open your email, there’s a good chance they won’t read it, especially if it makes a direct “ask” without first creating a connection or explaining why the receiver should care. It’s a lot, no? 

Well, here are a few tips to help you use email to build links for your website:

Here are Ways to Build Links Without Appearing Spammy:

Find a Common Theme or Concern

You have to find a reasonable point for reaching out. You might discover that you frequent the same forums or are a member of the same Facebook group. It won’t make you seem like the typical email link builder Joe and is an excellent way to start a conversation. 

Put Their Name in Print. 

Everyone wants their name to be mentioned. In a published essay, highlight a product or person, then connect it with them to get a backlink. Ask for comments to persuade them to read the piece and use social media to share it. 

Make It Personalized. 

Personalization is the key to an effective outreach email. I’m not talking about spelling and addressing your email appropriately. Showing that you know the receiver and understand what they about make your pitch seem authentic and makes you seem like a complete partner.

Apart from that, customized and relevant emails stand out in the inbox. Personalization increases email opens and clicks. Personalizing emails to the appropriate target at the appropriate time improves customer experiences.

Adapt Your Email Outreach for Link-building to Your Industry

Avoid wasting time using guest posts if your sector provides more opportunities for digital PR than guest articles. Use it if you have anything PR-worthy to get crucial website links. You’ll start forming connections with journalists if you use digital PR to create website links; these relationships could be advantageous for both of you.

Build Links via HARO

Regardless of your business, Help a Reporter Out (HARO) may assist you in developing brand awareness and website links for PR activities. It’s a platform where journalists from different media outlets look for expert sources for their next article, and when they cite sources, they usually include a link to their website.

There are quite a few things that go into HARO, though. You have to make time for it, answer queries promptly, pick relevant queries, and write high-quality pitches. It does require a certain level of commitment, but if you simply have a lot on your plate, you can outsource the work to a HARO Link Building Service. This way, you can focus on other strategies to build your link profile.

Leverage the Sniper Method

Find the bloggers with the best material who most closely satisfy your niche. Then look them up on the internet. Link to your other guest post on an article they are familiar with if you wish to write for them on their website. You’ll generate attention in your postings in this way. Conveying posts to websites with strict editorial standards and demonstrating to them what functions as a motivator to cooperate, it seems, works best.

This email prospecting strategy is powerful. Most prospects will sympathize. Your proposal will be heard if your email is excellent. It describes a borderline approach, although others exist. Use it sparingly. It will give your firm the push it needs.

Use the Broken Link-building Technique.

Perform an analysis of a backlink on a relevant website, after which you identify a broken link. Next, email the website’s owner to let them know about the broken link. There is a chance that the site owner would return the favor by replacing the broken link with one of your links because you went out of your way to help them find broken links.

Apply the Did You Know Technique

Fun facts are interesting to people of all ages. Your pitch should be framed as a “Did You Know?” situation in order to spark the curiosity of the receiver and encourage them to read the remainder of your material, which contains additional interesting and useful information. If you were successful in educating them on anything new, they might wish to share your unique perspective with the audience of their own site.

The Limited-time Deal Only

Before you hit the button that will post your material on your own blog, it can be worthwhile to pitch your material as a unique offering if you have just created fresh data or information with conclusions that are unexpected or exciting. Because making an exceptional offer to a newspaper that has a high rank in your sector might bring you a significant volume of visits from a single reference, you should evaluate whether or not it is worthwhile to change or reassess your own publishing schedule.

When sending pitches to prominent journalists whose email inboxes are most likely already full, it is important to retain your article titles specifically and your emails brief to provide as much information as possible using as few words as feasible.

The Societal Data 

The idea that customers would be affected by what everyone else is currently doing is referred to as the “social proof” notion. For instance, if you go to the very end of this content, you’ll see a request for you to subscribe, along with a mention of the fact that thousands of other marketers have already done so. This is an example of the power of social proof: now that you are aware that a significant number of individuals are already subscribing, you may be more willing to do so yourself.

Therefore, when you pitch an article for backlinks, you should let people know whether the article you published is particularly good and is receiving favorable feedback from readers. If other individuals working in their industry are already citing you as a source, they may be more likely to do so themselves.

Wrapping Up

Writing an original, catchy subject line should be step one. Then, write an email copy that emphasizes communicating the value that the receiver will receive. Remember to add a CTA that explains your request and customize your email. Being consistent is the final step you need to do to ensure the success of your link-building email campaign. 

Having high-quality links that point to your website is, without a doubt, one of the most important things you can do to get good organic search engine results. A link from a well-known website could also help bring more people to your site and make more people aware of your business. 

Some email marketers still don’t know what role they could play in getting people to connect to their company’s website. Link building can be hard because it requires starting and maintaining relationships with people who are interested in things that are important to your business. However, if the methods mentioned are applied correctly, they can surely lead to successful results.


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