4 Tech Trends that relates Local SEO
Updated on October 28, 2021 | by James Stone
Search engine optimization or SEO for short is the life and soul of modern marketing strategies. It has produced great results in a very short time. It wouldn’t be wrong to say that conventional marketing strategies have become less useful with every passing day. There’s a very good reason for that. The objective of a marketing strategy is to increase your outreach and there’s nothing that can match the potential of SEO. It can help you boost up a business way more effectively as compared to the other strategies. If you want your business to flourish, then make sure you remember the following local SEO trends.
Voice searches are making their place silently and in the upcoming years, it’ll become even more significant. You can evident its performance in Google Assistant, Apple’s Siri, and Amazon’s Alexa. According to a survey, the percentage of a household to own voice-activated technology in 2022 is 55%. However, unlike small keywords, a voice-activated bot requires longer and more meaningful phrases. This is the only way to optimize voice searches. That’s why for the years to come you should optimize your trends in search strategies by focusing on long keywords instead of smaller ones.
Google Local Search Ads with optimal AI Algos
Local search ads are the next big thing that Google has launched years before. But unlike the old days when efforts were only for organic results, now businesses have budgets for paid campaigns. This is all because of Google Ads and AI. Now the reach and approach are more optimistic and target that investment profits more, unlike before.
It is designed to target specifically the local customers. When a user is looking for a service locally, he would be proposed local ads for the businesses located in the vicinity. It is an excellent way to approach the customers and with its presence, you can forget about quality score, click-through rate, and landing pages. If you desire optimal results from such trends in SEO, then you have to worry about your business location, quality of reviews, business hours, complaints, and your response to customer inquiries. This is how it works:
Local search ads are shown to users that are currently looking for a service to help them out in a pinch. For example, if a user is searching for a painting service, then that user would be shown the ads from companies that are providing painting services in that area. In addition, local search ads include green mark that tells the users that these are the business that can be reliable. It is one of the best local SEO trends that can help you increase the traffic of your page considerably. Because local search ads are positioned right above the text ads. So, the page that is ranked above would be shown below these ads and that increases the chances of hiring for the companies advertising through local search ads.
A similar thing happens in Google Maps as well. When a user searches for something the local search ads are shown to him on the side of the map with an icon. It would greatly impact the chances to improve your business performance. It would also result in an extreme level of competition for the ad spacing and that’s what makes it a top trend in search. In short, local search trends would see a high rate of adoption in the future. Before you rush to market your business with the local search ads, it is important to see whether you can avail of this service or not because this service is available for large metropolitan areas.
It is also a new trending technology and before you can practically apply this tech it is important that you fully understand what it is and how it works. Augmented reality or AR for short is the latest technology that can convert static images and other useful content into intuitive real-time 3D experiences. Here it is worth mentioning that it is one of those trends in SEO that are different from virtual reality that lets the user immerse users fully into computer-generated simulated 3D space. Some of the best examples of using this technology can be seen in mobile applications. For example, the famous IKEA mobile app, Disney coloring book, L’Oréal make up the app, and Weather channel studio effects.
If you have experienced one or more of the above-listed examples of augmented reality, then you’d know that it engages the users in a very specific way. It lets the user experience something that in reality doesn’t exist. This is a ground-breaking technology that would greatly impact the local SEO trends. The latest mobile filters that you use in routine for taking snaps are also the same thing. Now take all this info and apply it to the marketing side. It is going to produce great results, but first, the user must be educated enough to have a complete grasp of the concept.
Businesses can use augmented reality for the creation of brand awareness and enhance the customer experience. It can take the marketing to the next level and create an emotional attachment to the brand. It is an amazing technology that can play a major role in marketing strategies in the upcoming years. It is one of the trends in search that has already helped countless businesses in getting in touch with their customers in a far better way and it’s expected that its performance will improve in the future.
Use of High-Tech Management Tools that help Local SEO
Various high-tech tools are being used now for Local SEO. The main one to mention here is the local listings management tool as it relates to local SEO more closely. Such tools are capable of extracting your business profile from almost all known online business listing directory sites, providing an opportunity to correct those listings. These advanced features can also help you create a profile on the missing directories and so much more. You can use these tools for reputation management as well.
High-tech management tools are making tasks easier and efficient for businesses. The main cause of them being in trend now.
If you take a glance at the trends in search, then you’d find out that SEO trends are an important thing to keep eye on if you want to progress. Another reason why trends are important to focus on is that they keep changing. With time new trends take place due to the change in behavior of users. The above-listed trends are going to stay in the market for a while as well. If you are not capable enough to follow them closely, then it is highly recommended to work with experts rather than doing a personal effort.