Best Email Marketing Practices for Students
We have many options when it comes to marketing online and communicating to the world. When it comes to communicating to an individual audience, email is still widely used. Students are often asked to design marketing papers related to the best practices for email marketing. Getting through to existing and potential customers requires strategic email marketing management.
What steps do you take to triumph in email marketing? Applying strategic email marketing tactics can boost your marketing efforts. Successful email marketing practices are determined by open rate and customer engagement. In the following post, discover the best email marketing practices for students.
8 Ways to Leverage Email Marketing
Segment Your Market
Nothing annoys a customer more than receiving an email that is irrelevant to them. A key advantage of email marketing is the ability to tailor your message through segmentation that yields more targeted campaigns. It is critical to capture key details about your audience when they sign up. You can also conduct online research to help with segmentation. For instance, creative ways to segment a student audience include by major, enrollment status, hometown, campus living situation, social clubs, and extracurricular interest. Segmentation will allow you to target each group with appropriate marketing messaging, which increases the response rate. A survey conducted by Mailchimp found that segmenting email advertisements increased open rates by 14.31% in comparison to generalized emails. It also results in lower bounce rates, lower incidences of spam reporting, and fewer unsubscribers compared to non-segmented email advertising.
Nail Your Subject Line
When it comes to designing a marketing email, the subject line is arguably the most important part. No one wants to open a message that is not enticing. Thus, create a short and captivating subject line that gives a clear indication of what the email is about. Learning how to make the subject stand out to an audience can make a difference, such as keeping it short and sweet and using action words that induce curiosity, such as “Discover” and “Explore”. You can also include preview text to engage and convince them to open your email. The subject plan should contain the name of the institution or city.
Personalize Content Wherever You Can
Consumer naturally thinks of themselves first. A contemporary tech-savvy audience is no different – if anything, the self-focus is higher. One of the best strategies that can get the attention of customers is to make it clear to them that the message is specifically relevant to them. A review of related research papers on the internet can guide you on the best tone and content for each segment. A study conducted by DMA found that personalized email marketing campaigns boost engagement by 75%. You can personalize your email marketing by including first names and locations. Avoid greeting the reader with “Dear customer” or “Dear Reader”. Additionally, you should personalize the content based on the segments. For example, you can distinguish content based on career goals, residence, or major.
Maintain Consistent Branding and Messaging
The marketing strategies of different departments should align to avoid confusing messaging. The brand messaging should also be consistent with the audience’s expectations. The email distribution calendar is another important consideration. Before you start, ensure the campaign is streamlined so that you don’t send multiple different emails to one person over the course of a few days. Furthermore, email subscribers glance at who sent the email when opening it. It is critical to align the email style with the institution’s brand. For example, featuring pictures of real students from a college can appeal to clients who are learners at the school.
Integrate Technology and Expert Advice
Traditional email marketing tactics no longer drive business. Successful marketers must embrace new technologies and consistently update their knowledge about the target market. The digital revolution extends to email marketing where companies must research potential clients. For example, analytics obtained through machine learning can help marketers to discover patterns of user activity to help in predicting their behavior and optimize email marketing content. You can also integrate email marketing into social media by adding links where your clients can follow you. For beginners who may be clueless about how to start email marketing, many reliable resources offer marketing assignment help. Enlisting the help of a marketing agency to conduct research and complete your essay paper or thesis about email marketing is an easy way to solve your problems. The email marketing guide designed by expert writers incorporates useful email advertising tips.
Make Emails for All Devices
Marketers spend most of their time on desktops, but that is not where your customers are viewing your email. In the digital age, people can access the internet through many channels. Most people open their emails on their smartphones, which means you must optimize your communication on the channel. Other popular mediums used regularly are tablets, televisions, and laptops. As a result, the marketing email you design must look flawless and work well across all formats, but particularly on mobile phones. Automate the email campaign to save time and ensure pre-programmed messages meet the criteria. You can also develop a different template for each device. Additionally, consider how the CSS code will affect how the audience views the marketing email. For example, the same email on Gmail can look very different in Outlook. If you do not optimize your communication for all devices, your message won’t get read.
Enhance Email Message With Compelling Images
Eye-catching images are a great way to spice up your email marketing. Neuromarketing by adding colorful images grabs attention and helps to promote the unique brand of the organization. Compelling imagery can also increase response to marketing messages. However, some images may not load on email. Therefore, make sure you run alternative text that is affiliated with the content. Including the two items ensures that the email recipient still understands the content in case the image does not load.
Image by Kristin Hardwick from Stocksnap
Include a Call-to-Action (CTA)
A CTA is a powerful strategy for maximizing conversations. The CTA tells the subscribers what you want them to do after reading your email. Every successful email marketing campaign must have a CTA asking the reader to take action, such as to begin or finish their application, download additional content, or register for an upcoming event. A good CTA that influences behavior includes action words, includes links to the company and contains a contrasting color. You only need to have one call to action to avoid distracting from the main message of the email.
Wrapping It Up
Email marketing remains one of the best ways to communicate with prospective clients. Still, marketing professionals must go about it in the right way. Keep marketing content simple, personalized, to the point, and significant. The digital generation is connected and tech-savvy, so the emails must reflect that. Fortunately, following the best practices guide can ensure you craft email campaigns that connect to your subscribers. When in doubt about how to get started, consult an expert.