Top 6 Easy Tools for Marketing Analytics
Market analytics are not an option anymore. That is a 100% must for all businesses and enterprises. Of course, a big part of that analytics focuses on what the Internet thickets hide in the digital bushes of unstructured data. Nevertheless, technical advancement gives us “machetes” to get through data chaos and find the treasure of relevant information.
And what is the 2022 toolkit to achieve marketing analytics goals? Here comes the list of what your business might want you to incorporate.
Of Course, Google Analytics
The first thought (and often the choice) is Google Analytics. It is probably one of the most feature-rich platforms with an intuitive interface you can use for free. You can rely on Google Analytics for website insights, marketing ROI calculation, customer behavior analysis, and even advanced features like benchmarking and attribution modeling.
Nevertheless, Google Analytics is a capability-limited tool — there are better options when you have to measure certain aspects of your marketing campaigns. For example, there’s nothing to do with GA when you need to monitor custom hashtags. In this case, you’d better use hashtag tracking and other analysis apps.
Of course, GA functionality suffices to make small businesses gather relevant data. But bigger projects and enterprises will not get anything business-changing from this app. So, the free option lets a business get:
- Live data;
- Custom reporting;
- Basic visualization;
- Data export;
- Video performance assessment, etc.
But data volume capacity, data rows, custom metrics, and other vital things have limitations. Yet again, that is sufficient for a narrowly-focused project with a small audience solely. But we must highlight that Google Analytics has great accuracy and sustains data freshness without issues.
A 10/10 option if you are okay with paying, Awario is a social network analytics tool marketers choose over anything else. For instance, how to find trending hashtags for Instagram? What about Twitter and other social platforms? Awario knows 100% of the answers to that. It is not the cheapest option, though. Awario’s basic version costs two average pizzas, and the pro version is tolerable. Yet, the enterprise price is high. But there is enough flexibility for all kinds of businesses. Plus, that is one tool to cover all aspects.
So, marketers use Awario to:
- Research the market and consumer intelligence;
- Find sales opportunities.
- Engage with actual and potential customers on social media;
- Connect with influencers;
- Analyze sentiment, etc.
The tool’s reports elucidate everything. Businesses can get information in graphs, charts, priority clouds, and other forms. In addition, Awario is maximally user-friendly, so you do not need three tomes of instructions to comprehend where to click for hashtag analytics. Awario wins over Google Analytics in many aspects, but it is not free. Still, businesses can test the program in the free trial.
That is a social media analytics tool that suits small businesses best. So, if you have a limited audience and want to avoid spending on marketing analytics, Crowdbooster is your pick. The app is not overloaded with features like Awario. It highlights key metrics for Twitter and Facebook.
On the other hand, that is all a small business needs to start with social media analytics. You get:
- Positive and negative posts;
- Likes, etc.
The app is not free, but the subscription fee is small. The interface is convenient, and the reports are insightful enough even for a layman. You can always export data if you need further research in Excel.
That is an all-in-one marketing dashboard that displays social media analytics, SEO progress, web analytics, sales metrics, and more. Cyfe is not a narrowly-focused tool like Crowdbooster. It is one of those rare business intelligence platforms that businesses can use for various purposes. Whether marketing campaign management or analyzing customer behavior, Cyfe does it all.
So, businesses get:
- In-depth social media analysis;
- Website insights;
- SEO progress tracking;
- Email marketing assessment, etc.
Cyfe is famous for its white-label reports. Marketers can brand PDFs and send them to clients or partners without hassle. The app’s interface is straightforward too. It is intuitive enough to let you get started in minutes. The monthly subscription is tolerable, but it is not the cheapest tool on the market. But it surely is worth every dollar.
That is a Twitter analytics tool most businesses use in addition to other programs. Why? Because Hootsuite is mostly used to cover Twitter and does that pretty well. Of course, the program can work with other opinion hubs and social networks, but businesses usually add it when lacking a Twitter analytics app. The app is not overloaded with features like Cyfe or Awario. The price is lower too.
Hootsuite’s main function is to help businesses track conversations on Twitter (more rarely, on other platforms) and discover what people think of their brand. So, you get:
- Impressions, etc.
Hootsuite’s interface is suitable for both novices and experienced analysts. The former will need some time to get accustomed to the dashboard. The latter will find it too limited in features. Overall, Hootsuite is a great Twitter analytics tool that does not cost an arm and a leg.
Businesses can use that free social media search engine for email marketing analytics. The program looks like Google but works with social media platforms only. It collects posts and messages from over 100 social networks, including Twitter, Facebook, Google+, Instagram, YouTube, etc. So, if you want to know what people think of your brand on social media, use SocialMention.
The program’s interface is not as user-friendly as that of Awario or Cyfe. The latter two have more filters and options too. But if you need a quick and free solution, give SocialMention a shot. You will get:
- Sentiment score (positive, negative, and neutral posts);
- Top keywords, sources, and users;
- Reports (you can download them as Excel spreadsheets).
All businesses need marketing analytics tools to evaluate their marketing campaigns and determine what works and does not. The above-listed apps are among the best on the market. They vary in features, price, and interface but can all do a great job at marketing analytics.
Nevertheless, that does not mean your business solely needs those programs; nothing else will bring successful analytics. Of course, there are other options! The mentioned ideas have undergone tests, but you might find something even better!