5 Fast and Easy Ways to Get More Leads Through Your Website
Technology advancement has made it easy for every business and individual to build their websites. However, using a website to get the required number of leads as well as traffic is a challenge most businesses face.
No matter the kind of website that you are running, you need to ensure that you have implemented a strong lead-generation strategy. It should be capable of helping you meet your requirements when it comes to getting more leads.
The website should help you attract more visitors and then convince them to work with you. Your web visitors, on the other hand, should find it easy to navigate through your website and find what they are looking for.
Here are fast and easy ways to get more leads through your website;
Run Webinars — and Prominently Advertise Them on Your Website
If you want to differentiate your business from others and make it stand out, then you should implement a solid digital marketing strategy.
One of the things you need to use is webinars. They provide you with one of the best ways to not only engage your audience but also generate more leads.
However, creating webinars is not enough. You need to ensure that they are advertised on your website prominently. You can work with some of the best lead generation companies such as ActualTech Media to create webinars that meet your requirements.
This way, you can build a good relationship with your target customers depending on the expertise of your company. You can then engage the target customers and ensure that they are converted into buying customers.
Improve the Page Structure of Your Website
Did you know that an average person spends at most five seconds deciding on whether to stay on your website or not? Well, this means that if you want to get more leads from the website, then the page structure of the website needs to be user-friendly.
You can start doing this at the top of your website. The first thing is creating a header that passes the message of your value proposition. Your website visitors should understand what your business does instantly.
After that, ensure that your website’s main body – on every page – contains more information about the products or services that you provide. You do not have to provide all the specifics.
You can create other pages that talk exclusively about the products or services. Focus on CTAs (Call To Action), social proof, and differentiation points. Then use lead gen tools to identify potential leads and collect their information.
Organize Your Website Navigation
Improving the structure of your website pages means making sure that all the pages use intuitive and clean navigation. Easy navigation has even been categorized as one of the most important features of any website.
When organizing your website navigation, you need to make sure that your service pages are listed on your primary navigation. This is important in helping your website visitors get to see the products or services that you offer.
In addition, you have to make sure that website visitors are not spending a lot of time looking for the information that they need. This increases the time a visitor spends on your website and makes it easy for search engines to crawl and understand your website pages.
Use Contextual Links
Contextual links play an important role when directing your website visitors to other areas on your website that they might be interested in. If a website visitor needs more information, you can use contextual links to direct them to what they need without interfering with your CTAs.
In addition, apart from spreading link equity, they help you ensure that you have a good hierarchy of information on your website. You, therefore, need to add links to your content to direct your website visitors to the right pages.
Apart from getting more leads, adding contextual links to your websites shows search engines the most important and relevant pages that you want your visitors to see. This plays a crucial role in getting more leads through your website.
Align Your CTAs to Your Visitors’ Journey
The main role played by CTAs is encouraging your website visitors to take action when reading through your content. You need to make sure that you have different CTAs throughout the content and on all pages.
However, you do not need to just add CTAs. Instead, you need to ensure that they are aligned with your website visitors’ journey. This way, your visitors will easily engage with you and generate more leads from the CTAs.
A website is one of the most important things when it comes to creating a strong online presence. However, you need to ensure that you are doing everything right to get more leads through the website.