8 Reasons You Need a Business Email Address for Customer Service
Updated on October 11, 2021 | by Kanika Singh
Making money is why you’re in business. It’s not simple to persuade folks to spend their money on even something genuinely great.
Many first-time business owners believe that having a professional business email address will not make a significant impact. However, if you want to earn a reputation or expand, you should make it as simple as possible for people to get in touch with you, and for many people, email marketing is their preferred method. And also takes much effort to keep your consumers coming back to you, and how you interact with them is crucial.
Here are five compelling reasons to change your mind:
1. It Gives Off a Professional Vibe
All startups and small companies want to be regarded as genuine enterprises by the general public. If you want to be taken seriously in the same way that a well-established or well-known firm is, you should start with a business email address. Using your email account to address business problems will not impress consumers since it will appear that you are not treating your business seriously – even if you are.
2. Improve Results
Your emails are less likely to be filtered into spam bins if you use a corporate email account. You’ll see that most of the emails in your spam folder originate from yahoo.com and gmail.com accounts. The use of your company’s domain in an email makes it more noticeable.
3. Creates Good Communication
People can quickly recognize you and decide whether or not to open and connect with you when you use a branded email address. It is also simpler for others to locate your email address and contact you.
4. Build Credibility and Trust
Your clients will trust you because of the professional image you create with a professional email address. As represented by your @businessname.com email address, your name will not cause your customers to assume it is spam or another promotional email. People also expect businesses to have a professional email address, and when they don’t, people get suspicious and are less trusting.
5. Branding and Marketing Effort
The value of branding cannot be overstated. Depending on how you tackle it, it may either assist or hurt your firm. It’s everything: consistent fonts and colors across the board on your website, the style, and spelling of your company name, and, finally, your email address. Email addresses, for some reason, are the most overlooked, despite their importance in brand creation and marketing.
Your email address appears on both your business card and your website. When you have a personalized email address, it aids in promoting your business, developing brand awareness, and recognizing your consumers.
It’s easy to use, efficient, and inexpensive. Businesses may communicate with a large number of consumers at a low cost per message via email marketing.
Email marketing initiatives are a low-cost alternative. The main cost maybe the salary of the person who creates the emails and the platform you use to produce them, such as HubSpot. It’s not like paid advertising, where each click is a financial investment. You do not need to capitalize any money to offer your products or services to customers via email.
7. Has High Engagement
The email has been here for a long time, over 40 years to be exact, as a means of communication. With time, email has swiftly become one of our significant ways of communication. In some way or another, we all know how to reply to emails. The options are limitless, whether you want to reply, forward, click through to anything else in the email, delete, purchase anything, or sign up.
Emails are generally responded to in some form. Knowing this, you can use email to persuade them to visit your website, call you, or do anything else. In 2020, email marketing accounted for over 35% of all revenues.
8. Real-time Communication with Your Audience
Having a business email address allows you to reach out to your audience far more effectively. Employees read their emails regularly, and you may reach out to them. They check their emails on a range of devices, including their phones. Because of this, you’ll be able to obtain them straight away. In addition, your customers will also be able to reach you easily via email if they need something.
9. Everyone Uses Email
According to a recent study, 91% of US customers use email. That alone should be enough to encourage you to investigate the tool.
You may give customers not just discounts, special deals, new products, but they can also share and forward those emails to anyone. Customers are encouraged to share offers as much as possible by a successful email marketing campaign. Email is critical in the B2B market, with at least 73% of companies utilizing it as their primary means of communication.
Are you ready to boost your email address’s professional appearance and marketing potential?
Investing in personalized email address services will elevate the image of your company to new heights. It will increase your brand’s reputation, trust, confidence, and recognizability among your customers. This can assist you in raising brand recognition and create effective email marketing techniques in the long run.
Business email hosting, also known as bespoke email hosting, will help you build a better reputation for your company and help you grow more authentically.