Top 7 SEO Tools You Can’t Live Without


SEO is not just for big-budget brands. All websites can benefit from good SEO, which means it’s more important than ever to have the right tools for the job.

With so many best SEO service providers in Australia and SEO tools on the market, it can be hard to know where to begin. Lucky for you, we’ve put together a list of the top 7 SEO tools you can’t live without in 2018, as well as how to get started with each one.

Top 7 SEO Tools You Can’t Live Without

Let’s jump right in!

1. Google Search Console (Free)

Google Search Console is a free service that helps you monitor your site’s performance in search results, identify problems and fix them before they affect your traffic, discover keywords that bring visitors to your site, and give you valuable insight into all aspects of your website’s health, security and usability.

2. SEMRush

SEMRush is an all-in-one SEO toolkit that analyzes competitors’ strategies and offers keyword research, content marketing, social media management, and more. It also provides backlink analysis so you can identify opportunities to improve your link profile. SEMRush offers a free version that enables you to run five reports per day and the Pro version has additional features like unlimited reports and access to historical data going back five years.

3. Moz Toolbar 

The Moz toolbar includes several useful features such as page authority (PA), domain authority (DA), keyword analysis, and SERP overlay rankings for any given search term or phrase. After assessing keyword usage on competitor pages, you can use Mozbar’s Keyword Analysis Tool to determine keywords that will help you rank for any search term. Moz Pro lets you research keywords, manage your link-building efforts, and track your website rankings over time. It also gives you useful information on how to improve your on-page elements to increase organic traffic.

4. Ahrefs

Ahrefs is one of the best SEO tools out there. It gives you a deep understanding of your competition and helps you boost your rankings by generating keywords with high search volume. You can also use Ahrefs to track your backlink profile, monitor your competitors’ backlinks, and analyze their keywords. If you’re looking to do some serious keyword research and backlink analysis, Ahrefs is likely one of the most important tools in your toolkit. Ahrefs offers all the standard features of an SEO tool like Moz Pro — including rank tracking, site audits, and keyword research — but Ahrefs truly excels at backlink analysis, giving you great insight into how your competitors are ranking in the search engines.

5. Open Site Explorer

Moz’s Open Site Explorer is one of the best ways to analyze your own site’s backlinks as well as those of your competitors’ sites, which makes it incredibly valuable for identifying opportunities to build new links and improve your search rankings.

6. Google Analytics

Google Analytics is an industry-standard tool that tracks a variety of data about your website’s visitors, including where they are coming from, what pages they’re viewing, how long they stay on your site, and more. The information it provides is invaluable for gauging the effectiveness of your SEO campaigns.

7. Google Keyword Planner

Keyword research is one of the most important parts of SEO trends because you want to target terms that people are actually searching for. The Google Keyword Planner helps you do just that by identifying keyword phrases with high traffic volume and low competition.

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