Plagiarized Content | Does It Affect Your Content Marketing? How to Avoid It?

  • Updated on January 20, 2023
  • General

Digital marketing is the most well-known strategy to grow a business online. Under this strategy, numerous companies are trying to survive and thrive on making sales in the first place. 

Although, digital marketing is not as easy as it sounds.

It is not simply about posting your content online for sale and expecting buyers to find you. But you have to perform various strategies to keep your business prominent among thousands in the online marketplace.

The basis of digital marketing is dependent on content marketing. Creating unique content and consistent updates are the key to attracting an audience to your online business. 

That’s where things get tricky, and most amateur digital marketers fail to deliver. Therefore, this negligence leads to consequences that ultimately affect your online presence in various ways.

This article will discuss the importance of plagiarism-free content in content marketing. We will discuss some simple ways to check plagiarism in your web content and why it is essential to avoid digital content marketing.

What is Plagiarism in Content Marketing?

In a simple definition, plagiarism is copying someone else’s content without their knowledge and featuring it on your website or blog. 

Some online writers consider plagiarism as stealing someone else’s content without giving them credit.

However, in the case of content marketing, plagiarism is not limited to written content. 

Anything from images, videos, tables, ideas, or descriptions can be labeled as duplication or plagiarism in content marketing.

Copying any of the above aspects from a ranking website and featuring it on your platform can make you a victim of plagiarism. 

Let’s have an in-depth look at the effects of plagiarized content on an online business.

It Affects Your Online Reputation

Whether running a business online or offline, brand reputation matters the most to create an image among your buyers and customers. 

When you’re delivering the same thing as someone is already offering, the new audience may not be interested in preferring your business over the others. 

Online reputation matters a lot if you’ve recently established your platform on the internet. If your brand is not delivering something unique, there is no innovation in your online contribution.

Since buyers pay attention to every detail of products and services, it’s easy to realize if they have already come across similar content online. 

Plagiarized content ruins the trust of investors and buyers as they come under the impression that your business is not legitimate.

If a buyer or visitor finds your content second to someone else’s product, services, or words, it can affect the reputation among online communities. 

Visitors may report the content featured on your website to its original owner to take action against it.

Copyright Claims

The next issue to get reported is generally the copyright claim. 

If your website features descriptions or specifications from another website about a specific product, then the owner of that content can impose copyright charges on you.

Copyright claims are as severe as facing a lawsuit. You can face heavy fines, penalization, or jail time, depending on the terms and conditions of the copyright. 

Most online businesses feature watermarks or stickers on their website to state the claim of their content.

If copyright-protected content is taken by someone else, the owner can reach out to legal authorities to impose charges on the content thieves. 

And yes, in simple words, copy-pasting copyright-protected content can land you in handcuffs as plagiarism is considered a form of theft.

Decreases Organic Reach of Your Website

Organic reach is crucial to surviving online. When you’re running an online business, budget factors are considered indefinitely. 

Organic traffic can promote your content without paying them. And the only way to generate organic traffic is by delivering uniqueness through your content.

Google search engine is the most widely used across the online world. That’s not without reason, as Google’s search engine is smart enough to recognize plagiarized content. 

Plagiarized content won’t get any reach, and it will prevent your online business from reaching out to your potential buyers or customers. 

No clicks mean no promotion of your products and services. Thus, plagiarized content will prevent you from reaching your targeted audience.

Decreases the SEO Score of Your Website

Ranking an online business is dependent on the search engine optimization strategy of a website. The primary concern of every online business is to reach the audience. 

That is where search engine optimization works to feature your platform on the top shelves of search pages.

Despite backlinking, internal linking, or paid promotion, all your SEO efforts will go in vain if your content is duplicated from a ranking source. 

That’s because searched keywords, featured snippet keywords, and LSI keywords are all featured in your website’s content. If the content is not unique, featured keywords won’t rank by the search engine.

Search Engine Penalization

Featuring plagiarized content on your website can get you banned from appearing in the search results. Duplicating content from a ranking website may work for some time. But it won’t last forever.

Google search engine is brilliant to realize that you have copied content from another source. This penalty is something different than monetization.

Even if the content is not protected by copyright, copying and featuring such material on your website will shut down your platform under Google’s penalization policy.

Google penalty can depend on the extent of plagiarized content found on your website. 

In worst cases, your domain might face a permanent ban from Google, which means you’ll have to start everything from scratch.

How to Avoid Plagiarism in Content Marketing

Now that we have gone through the consequences of plagiarism in content marketing, let us talk about how to avoid these penalties and keep your online business up and running:

Use Plagiarism Checking Tools

It is nearly impossible to manually go through your entire content and check if it’s similar to something already available online. 

That scenario can happen in the case of unintentional plagiarism. 

Therefore, it is recommended for online marketers to check plagiarism using freeware or paid tools available online to ensure the uniqueness of their content.


These tools are available as paid and freeware services with limitations of features. It’s an excellent investment for content marketers to check the quality of their work using paid subscriptions to avoid any penalties.

Paraphrasing Tools

Some users may find it challenging to create unique online content for their websites. Content marketers can paraphrase the plagiarized content to make it unique with a new set of phrases and synonyms.

The purpose of paraphrasing is to maintain the original meaning of a service or product but with a unique set of words. 

Applying new synonyms can make it easy for users to understand what we’re trying to offer and how it is different from others in nature.

Paraphrasing is not promising to make an article unique completely, but an Article Rewriter is one of the best tools to remove plagiarism completely.



Plagiarism is not less than any crime in the competitive world of online business. The audience is always attracted to something unique and innovative.

Every marketer needs to maintain uniqueness in their offers. People would never take the risk to try repeatedly offered products or services.


Related Post