How to Use Content Marketing to Get Increased Website Traffic and Conversions

Updated on November 1, 2021 | by James Stone

The internet is all about giving information and connecting people and nowadays it has expanded to so many different platforms. It is playing a huge role in the world of business as it connects buyers to businesses with just instant click-through content marketing. 

When you think about back when the worldwide web didn’t exist (hard to imagine we know!), one had to look for a product or business physically, and that took a very long time. But now, through the world of the internet and content marketing, it has never been easier for businesses to reach markets anywhere around the world. This has changed businesses so much and everybody is taking full advantage of that. So, if you are looking for more tips on how to use content marketing, increase website traffic and conversions for your business, you are in the right place.

When comparing content marketing with traditional marketing, you will find that as a business, you will need to put out content that your target demographic finds valuable, unlike the traditional route where you aimed at the masses. Take, for instance, shops that sell games. Factors such as visuals and reviews are of great significance. This engages the customers and motivates them to act, thus leading to conversions. The Gamespot weekly ad or the BestBuy video game deals are a great example; they feature visuals for all games on sale, making it hard for any game enthusiast not to be enticed to make a purchase. That is the whole point of content marketing, to get increased website traffic and those conversions.         

 Let’s see how you can utilize content marketing to get more website traffic and conversions.

1. Define Your Business Objectives. 

Defining your objectives involves a lot of planning and research. This is crucial because for your business to be successful and to be able to measure its success, you need to know what your goals are. The first step is knowing and understanding your audience, and this data can be found through surveys or even the data are given to you on your social media platforms. Analyzing results from previous campaigns and social media posts can bring a better understanding of what works for you and what doesn’t. After this process has been done thoroughly, then you can move on to the execution stage.

2. Make Your Mark with Advertising and Social Media 

Advertising in content marketing includes email newsletters, website articles, blog posts, videos, and webinars. You need to be able to tailor your paid adverts to suit your goals, be it increasing website traffic, more conversions, or brand awareness. There is so much any business can do with advertising; it is a long list but, the smartest way is to do what works for you. For example, a good way to increase traffic to your website is to use social media to promote your content then lure people to your website, making sure the visits result in conversions. With different advertisements, a business can create engagement through blog posts, email subscriptions, and paid subscriptions. Lastly, with your website, incorporating keywords that will make your business show up easier when people are searching for something related to you is a must.

3. Analyzing and Measuring Performance for the End Goal.

A HubSpot research in North America was done between January and February in 2020 and showed that the most common content marketing metrics tracked were website and social media engagements. Why measure this and how is this beneficial? You don’t want to spend much money and time on many projects that are not profitable to you. Once you start tracking and analyzing reports, it is easy to measure the return on investment. Multiple companies can testify to what a game-changer content marketing is. There has never been an easier way on how to get traffic to your website faster, so why be left out?

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