Understanding Local Search Algorithms for Your Website Optimization
Updated on December 28, 2021 | by Evan Chase
As a local business, ensuring that your website is optimized for SEO is extremely important. This is mainly because anyone who is looking for products around your location is likely to dive into the internet to make their search. However, without an effective local SEO strategy, then it will be much harder to find your business.
What is a Local Search?
In most cases, when you make a search, Google and other search engines will return results that don’t factor in your geographic location. So, if you search for the score of a football match, the result you get will be the same as everyone else. On the other hand, search engines also understand that location is extremely important for some searches.
This means that if you search for Thai Food, Google is likely only going to display Thai restaurants that are within your proximity. So, if you’re at home, you may get an entirely different set of restaurants from the ones you usually get in the office. When search engines return results in this manner, it is known as a local search, and understanding how this works is the key to building an effective SEO strategy.
What is Local Search Engine Optimization?
Local search engine optimization generally involves utilizing various techniques for a specific area. Knowing these techniques can be especially important for businesses that rely on local and physical customers, such as restaurants and grocery stores, as it can easily improve online visibility. Additionally, businesses that offer regional services, such as plumbers or hairdressers may also benefit from local SEO.
What is a Local Search Algorithm?
The local search algorithm is essentially the combination of the different criteria and factors that determine how well your business will rank for a search.
Why You Need to Understand the Local Search Algorithm
Unlike other services that are offered over the internet, local businesses only serve a limited number of people. This makes it far more crucial to grab onto any potential customer that you can get your hands on.
You must remember, the higher your business is ranked, the more likely it is to be clicked. So, if you fail to utilize local search engine optimization, then you may quickly find yourself falling behind your main competitors, as they will be attracting most of the traffic.
How Does the Google Local Search Algorithm Work?
Much like other search engines, Google tends to rank businesses based on the different criteria of their algorithm. So, when a user searches for a business, such as a gym, Google will only display a list of gyms that they believe match these criteria.
What Factors Does the Google Search Algorithm Rely On?
As most search engines tend to keep their algorithms secret, it is impossible to be sure of every single factor that plays a role in the Google local search algorithm. However, there are a few aspects that generally affect all local searches that we believe you should be aware of.
- The proximity of the searcher to the business.
- The relevance of the search.
- The general prominence of the business.
How to Optimize a Website for Local Search?
Fortunately, there are many easy tips to get your page listed on the rankings of a local search, and you can get started right away. By following these, you can help give your business a strong footing in the local market.
Create a Business Listing on Google
This is one of the most fruitful methods of getting ranked for a local search, and we highly recommend that you create a business account if you don’t already have one. Once you have created your account, simply add all the necessary information about your business such as its description and opening times.
Don’t Forget About Reviews
The local search algorithm tends to favor businesses that have been highly rated by other people. This means that it is more likely to recommend businesses that have glowing reviews over those that have negative or no reviews at all. So, be sure to ask your customers to leave a review after visiting.
Why Hire SEO Experts for Local Search Engine Optimization?
While we can’t stress the importance of local SEO enough, we also understand that it can be a daunting task. This may be even more difficult for local businesses that already have a lot on their plate. However, this doesn’t mean that you have to choose between SEO and maintaining your business. By hiring SEO experts to take care of your business needs, you can focus on the core aspects of your business while remaining sure that your online presence is also taken care of.
Local SEO is the key to unlocking your brand and exposing your business to the online world, and we highly recommend that you begin optimizing for your regional audience today. Not only will this keep your business at the forefront, but it will also help in driving a new range of customers to your business.