5 Evergreen TikTok Trends That Brands Need to Try (2023)

Do you know? Witnessing the growth rate of TikTok, many top brands began showcasing their products/services on it. Yes! It is indeed a little surprising. Because the platform TikTok was majorly utilized for enjoyment purposes. As a matter of fact, when TikTok came into existence, no one speculated it would turn into one of the most powerful marketing tools in the market. However, it did! And all brands and marketers began using this platform to accomplish their goals. More importantly, brands even started employing alternatives like Tikviral as it aids them in doing first-class marketing on TikTok.  

Speaking of TikTok, the platform is well-known for its ever-changing trends. Trends on TikTok shift at a breakneck pace. In fact, the trends that are viral today might go outdated the next day. So to cope with TikTok and its trends, we have gathered a few ideas that might help you commence. 

How Do Trends Start on Social Media Platforms Like TikTok?

TikTok is filled with elements like hashtags, dance videos, memes, songs, and lip-synching videos. If you remember, TikTok, in its initial stages, was primarily used for content types like dancing challenges, lip-syncing videos, etc. Also, there is always a new trend on TikTok, but have you ever wondered how these trends start on TikTok? Who starts it? The answer is straightforward; a few factors contribute to the commencement of a trend. Those are as follows.

Everyday Occurrences

The things happening worldwide play an essential role in determining the emergence of TikTok trends. Also, people are fully updated with the events happening around them. So it automatically reflects on TikTok too. So, keeping up with all the latest trends on TikTok is vital if you want to outshine your competitors. You can also buy TikTok likes to stand out from your competitors on TikTok.

Different Types of TikTok Challenges

Starting from hashtags to dance challenges, TikTok is filled with various trends. Because it is easy for users to replicate these types of challenges. These trends are so engaging that even brands started creating and participating in them. 

Impact Created by Influencers

Influencers are people who have great power and reputation on TikTok. They have the ability to impact a buyer’s choice. Also, these influencers can quickly start a new trend on TikTok. Additionally, their great follower base helps make any trend go from zero to hero. Whenever an influencer begins a new trend, the chances of that going viral on TikTok are higher. 

Meme Trends

Another element that influences the start of a trend on TikTok is memes. Whether related to a new event or the oldest one, a meme trend always rocks. Many top brands also use this trend to keep their followers engaged.

Why Should Your Brand Participate in TikTok Trends?

This is a genuine question that most brands wonder about. Why should brands participate or create a trend? To answer this question, you have to understand the fundamentals of TikTok. TikTok is a platform where users create, watch, share, and find videos. And most of these videos revolve around trends and challenges. 

So, if you want to organically attain your marketing goals on TikTok, participating in these trends is mandatory. You can also try options like Tikviral to accomplish all your brand goals. Also, TikTok has never-ending trends, which means you can select the best one that suits your brand and niche.

5 TikTok Trends That Your Brand Can Leverage

Apart from the ones mentioned above, TikTok trends have many other formats too. While there are a few ways through which you can stay updated on TikTok. Here are a few evergreen trends on TikTok that your brand can leverage. 

Trends Related to Current Pop Cultures

It might be a bit challenging for many brands to cope with all these social media trends. But, if your target audience includes younger demographics, your brand should be high-speed with these trends. 

So, this raises the question: what trends grab the attention of young audiences on TikTok? Of course, the answer is pop culture. The most common forms of pop culture include movies, music, sports, fashion, etc. Hence, if you want the attention of Gen Zers, go with the evergreen pop culture trends.

Split or Duet Trends

These trends are ever-green on TikTok. Duets and stitches are the features that are available on TikTok. Basically, many brands get confused with both of these features because they might appear similar. 

But there is a slight difference. For example, when a person posts a video, you can react with duet and stitch features. But with the dueting option, you can respond side by side. This means both videos will be played simultaneously but with a split screen. Your brand can add a voiceover sound, too, while using this feature. 

Stitch Videos

Talking about stitch videos, it will allow you to combine another video with yours. Your video will play after a few seconds of the original video. The original video can be played for up to five seconds. Using this feature, your brand can react to followers or any video related to your niche. It is more appreciable if your duet or stitch videos are more informative and engaging. 

How-To Trends on TikTok

These trends are the simplest way to attract followers on TikTok. Because who doesn’t like free informative videos? Especially when these videos come from brands, people diligently follow such trends. 

For example, if you own a fashion and beauty brand on TikTok, make videos that provide more new information about your field. Such as the latest fashion trends, how to do a basic and quick makeover, or a comparison of different fashion styles, etc. These kinds of videos will educate your followers. And it also aids in staying at the top of people’s minds. 

Behind the Scene Video Trends

People’s curiosity has no end. Especially users on TikTok show much interest in finding out what their favorite brands do behind the scenes. So provide what your audiences strive for. Also, creating a behind the scenes videos make your brand stand out. Users will be able to connect with your brand too easily.

Summing It Up

TikTok has made it easy for brands to connect with their customers: especially with the stunning trends and challenges. For instance, many brands started to not only participate in TikTok trends but also create new ones. So if you are a brand owner, show your creative side on TikTok. By being a trendsetter or making existing trend videos with a little bit of your personal touch. 

Most importantly, your brand does not need millions and billions of followers to go viral on TikTok. All you need to do is create quality videos, and that is it. Getting noticed on TikTok is now easier than ever. Use these five evergreen trend ideas if you struggle to get started on TikTok. If you have any other ideas regarding trends on TikTok, please let us know your views in the comment section below. Happy TikToking!


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