Automating Social Media Marketing
Not many brands or smaller businesses that use social media for marketing can manage their job without using automation tools. It’s not a surprise, knowing that more than half of the world’s population is using social media. Working with such a huge base of potential customers and finding your target audience within it is a heavy task.
You need the extra speed to increase the scope of your marketing strategies without losing too much time which makes your work inefficient.
Why Do You Need Automation?
Everybody knows that work can be done without involving actual people when we are talking about simple messages, comments, and things of that nature. Automating simple communication is the easiest part.
The same can be said about ads that work automatically and are shown more to people who are more prone to be interested in similar things, based on their previous browsing or searching history.
The hardest part is to find out what people might be interested in. Social media is a good platform for that since many people share their satisfactions and frustrations about various products or services along with what they expect and what might change their minds.
That makes social media not only a good place to get feedback from your customers. It’s a good resource for researching patterns and tendencies that might help you develop new business ideas and better campaigns to lure new customers and steal their hearts from your competitors.
Of course, automating your interactions with other users and scheduling your posts is helpful and allows you to build your accounts faster. However, automating the very process of social media scraping is what you want to look after if you are willing to get to the next level.
How Does Automation Work?
Online marketing consists of gathering information that can be analyzed and used either for the development of what is needed on the market or for campaigns that plant the seed in people’s minds of what they might want. It’s either adapting to the market or changing it.
Obviously, you can’t collect all the necessary information all by yourself. Going through all the users of social media would be useless and inefficient because there are too many of them.
Scraper tools can automate this process for you and boost your efficiency to unseen heights. What do they do?
1. Data Harvesting
A scraper bot can filtrate huge amounts of users’ profiles, comments, likes, and posts. They extract all the relevant information and differentiate it in a comfortable manner that is easily analyzable. It means that they can do all the scraping for you. You can gain lots of material to work with and infer important associations between people’s buying choices and their influences.
2. Finding Relevant Users
Certain automation tools, like Jarvee, can find potential users and attract their attention by inviting them to like your posts or follow your pages. Or they can follow and like people who already followed you, thus engaging with them more and attracting more attention. That makes your potential customers targeted without your efforts. You only need to provide them with content that they want to see, and the rest is done by your automated workers.
3. Faking Followers for More Popularity
Sometimes bots are a useful tool for creating fake followers or viewers of your content that boost your popularity temporarily to gain more attention from real users. This feature is widely used on Twitch. They are more likely to follow your content if they see that lots of other users are already doing that.
4. Making Your Content Easier to Find
Search engine optimization (SEO) can also be done by automation tools. Of course, they can’t do all the analysis for what is best for being more visible in searches. However, they can insert your selected or relevant keywords in your posts or comments by improving your sentences and keeping an SEO-friendly tone and writing style for your advantage.
Is Automation Legal on Social Media?
Social media platforms are not separate states. Therefore, they have no legal authority over what is done there. Social media itself can receive huge fines and restrictions from governments for not following the laws or doing something that violates their users’ rights.
Despite that, most social media sites are strict and clear about their unwillingness to welcome these tools on their platforms. They are mostly banned on Facebook, Instagram, YouTube, Twitter, or any other major social media.
On the other hand, automation tools are hard to detect these days when they are used with popular additional implements. You might want to use them too if you are going to use any kind of automation on social media.
Proxy Support for Automation Tools
According to the GlobalWebIndex report, users of Instagram, LinkedIn, Reddit, Twitter, and Pinterest list finding and following information about products or brands among their top three motivations for using these platforms.
It means that automated marketing is not going to be banned out of these networks, and the use of various workarounds will only increase. One of the most used types of such workarounds is proxy servers.
They are intermediary servers that change your IP address and make you anonymous. In the case of automation tools, this secrecy is used to mask your usage of bots. With proxies, you can have each tool operate with a different IP address than can change over time, leaving no trace of different tasks being linked with the same IP address.
It makes them harder to be identified and blocked for that. Equally, you will not get blocked for using them since you are no longer associated with them through the same IP. Before choosing your automation tools, make sure they are compatible with proxies.
Social media provides the biggest platform for businesses to research and make their ad campaigns. Social media marketing can’t be matched when done automatically. Along with proxy support to work around known restrictions on the sites, social media marketing nowadays becomes the best type of marketing by and large.