Had Enough? Fresh On the Mind Digital and Traditional Marketing Pros and Cons That You Need to Know
Updated on March 17, 2021 | by James Stone
Almost all business owners commit the mistake of putting all of their efforts in the products and services that they offer, overlooking the fact that the success of the company does not solely depend on the things it can provide.
The ability to reach the right type of consumers, and converting them into sales also play a crucial role. Take note that marketing is a vital factor in ensuring your business’s success. Whether you stick to traditional marketing or hire SEO experts in the digital marketing world like Johnny Chen, your business will still need marketing in any form.
Before the Internet came to the world, marketing was a bit difficult and incredibly expensive, especially when it comes to the public. But the Internet paved the way when it launched with a bang. However, that doesn’t mean that traditional marketing is no longer beneficial and cannot be alongside digital marketing.
There is still a debate taking place on different social media platforms and in any forums about which marketing type is great in providing more excellent value for every business owner. In all honesty, both digital and traditional marketing have their sets of advantages which mean choosing one over the other is not an ideal choice.
Nevertheless, let’s lay down what each marketing method is and their fair share of pros and cons to help you decide which method works best for you.
What is Traditional Marketing?
Traditional marketing is the strategies marketers use to promote their products and services before the rise of the Internet.
This method in marketing comprises a television or radio ad, direct sales, print advertising – you know, the time when you go to print companies and any other print advertising sites to order cheap business cards, banners, flyers, and such – and promotional materials such as brochures and catalogues.
What are the Pros of Traditional Marketing?
Even if we’re already living in a digital world, there are still some good reasons why you need to use old-school strategies in marketing. That includes:
Traditional marketing is the only way to reach out to your target market. Let’s say, for example, if you’re targeting the seniors or the oldies, you need to print brochures and catalogues for this type of audience. Imagine this, do you think a 90-year old woman would like to browse the Internet for a new ointment? Of course, they would prefer demographic materials rather than looking for a product in social media or on the web.
Traditional marketing also includes person-to-person proposals and selling. This strategy works best when you need to do a demo presentation to the client to make them buy your products or hire your services.
This marketing strategy is also proven to be the most efficient way of marketing your goods and services. In addition to that, many clients like it more when they do business with whom they know in person.
What are the Cons of Traditional Marketing?
Yes, traditional marketing may be useful, but it also has some limitations. Here are some of those
Pricey and Uneconomical. That’s especially true when you’re trying to televise or advertise your products and services on the radio. Print may also be expensive. Only a few companies offer high-quality printing at a low cost. You know, flyer printing and other print ad materials may burn a hole in your wallet.
Traditional marketing usually needs additional help. When you’re planning to use print advertising materials, you’ll usually end up getting the service of a graphic designer, an experienced content marketer, and such. Additional help means additional cost.
What is Digital Marketing?
Digital marketing, by definition, is the term used in marketing your products and services through different digital technologies, mainly the Internet, but also includes mobile phones and any other digital channels. There are many online selling platforms too.
What are the Pros of digital marketing?
Aside from it made reaching customers faster and easier, here are also some of the benefits:
Digital marketing results are measurable. Through this, you will see real-time if your marketing efforts are converting into sales. If not, you’ll be able to shift your focus to the one that works right away.
Inexpensive. This thing is advantageous on your end as a marketer because some marketing methods are free, such as advertising in social media. Aside from that, other tools are also free.
What are the Cons of digital marketing?
The Internet also has its setbacks and challenges. Some of those are:
Consumers are dependent on the web. If your business is something that you cannot market online, especially those that need a demo to convince people to buy, it will not sell online.
Digital marketing requires attention and time. You see, if you’re advertising online, you need to have fresh discourse content published progressively. You need to maintain your site if you have one. More importantly, it would be best if you entertained comments.
Laid here are just some of the pros and cons of traditional and digital marketing. In the end, it may be best to include market research in your marketing blueprint to know what strategy works best for you to reach your target market.