An Overview of Ecom Packaging Success Strategies
- May 10, 2022
One of the fastest-growing industries is e-commerce. There has been a dynamic shift in the way that consumers are obtaining products, and in this virtual landscape that we are all interacting with, providing a shopping experience that is superior is the goal of every vendor and business owner. Packaging has a lot to do with your success. Most online shoppers, as many as 95% of them, say that packaging does affect their decision to purchase something online or not.
That is why it is so important to make packaging one of your priorities, especially if you want to find success in the e-commerce industry. It must be logistically reliable, as well as very attractive when you produce packaging for your business because it will enable:
- Increased sense of reliability
- A much higher customer satisfaction rate
- Superior brand recognition
- Minimal damage while shipping
- If you are working with a multichannel e-commerce platform, you know that this is true. If you want to sell on multiple online channels, you need to be consistent, as well as reliable when it comes to the packaging that you offer for your products.
Let’s say that you have a traditional brick-and-mortar store add a superior location, and you are now thinking about selling your products online, you may want to consider doing this due to the nearly 20% increase in e-commerce sales that is the result of people being at home because of covid 19. Now more than ever, it’s important to focus on direct-to-consumer shipping plus offer online purchasing with superior packaging.
There are many different strategies that you can use in the world of e-commerce, specifically seven simple tips that will help you succeed.
1. Prioritize Fitted Smaller Packaging Options
Efficiency is the key to any business that succeeds. You will quickly see that heavier items are going to cost more to ship, which is why you need to pack everything tightly, yet at the same time, avoid compromising that package. It’s important to also remove relics from your retail store, such as hanging tags, as they are no longer necessary. Plastic tube cores at Plastech Group provide an effective way to ship paper items without creasing and damage.
2. Choose a Better Liner
When you are using a superior type of liner, you can avoid making a mess such as experiencing leakage. The liner that you are using should make it possible for the package to arrive without any leaking at all.
Harsh conditions which may include careless handling, high humidity, and extreme heat can be dealt with when you are using a vented liner. There are advantages to using this type of liner including:
- Better quality control
- An absence of fluorination treatments
- Reduced modifications which can be expensive
- Fewer packages that are distorted
3. Create Easy to Open Packaging
The first impression that a consumer has of you is very important. Regardless of the type of product you are shipping, the packaging must be pristine, or else they may have a negative view of you and your company. You should make the opening of the package very easy, making it as user-friendly as you can, which will almost guarantee that you will get a return customer.
4. Showcase Your Brand
When you are providing packaging, your customers need to remember you. If you are using packaging that is somewhat dull in its appearance, you need to improve this so that you can sell more of your products and provide them with a stimulating design for your eCommerce products. You can use your logo to capture their attention, often using bright colors, as this tends to attract more people to your eCommerce store and helps them to remember you.
5. Avoid Additional Charges on Amazon
Amazon has many of the 0612-Disc images that you can use when you are creating packaging that you are going to ship, but should you add an extra charge for this imagery? Amazon can tell you that the type of packaging fit that you are using is going to require an additional box or bag and they are going to charge you prior to the shipment.
Everything that you use, when selling on Amazon, should be approved by them, and if it is you will avoid having to pay any extra fees which can help you make more money. You may want to turn to the experts of MRP so that you can take advantage of their packaging support and their supplier network (APASS).
6. Creatively Use Tape
Although tape is used to hold a package together, it’s also used for other purposes. It will keep everything safe while it is being sent to your customers, but it can also be used for marketing purposes. Branding tape that is complementary to what you are selling is important, and you can make your packaging look so much better, plus the unboxing experience will be elevated.
When you choose tape for your boxes, make sure it is strong enough to survive the shipping process. Even if it is attractive, if your products are not secure, it’s not really going to matter.
7. Go Green
There is a phrase, “Going green”, that many people use today. It simply refers to sustainable packaging that is often made from recycled resins that will last considerably longer than standard products and will also have a positive impact on your company from the perspective of consumers. It is literally a win-win scenario for everyone involved.