Saivian Eric Dalius – The Next Era of Social Media Marketing is Here
The era of social media marketing is upon us, and the time has never been better to build a career in this market.
What You Can Do:
Here are some innovative ways for marketers by Saivian Eric Dalius to continue their technical education while remaining employed with digital agencies or corporations by gaining experience with emerging trends in social media platforms, tools, news/trends reporting, web design/development, and more.
1.”Make Social Media Your Full-Time Job”, Put It on Your Resume:
- Even if you’re working a day job right now, start strengthening your social media education and experience by making social media part of your daily routine; we do not mean finding time to shoot out a few tweets from your corporate computer, but instead becoming a content creator and building a strong network of contacts that includes thought leaders, news sources, and influential people in your industry. By doing this you will be able to put it on the top of your resume – “Founded social media marketing community with over 1000 members.”
- There are several new crowdfunding platforms like FundRazr, Crowdtilt, and Tilt that provide easier fundraising capabilities for individuals, companies, and even nonprofits. They also greatly benefit charities; with the ability to post projects on these sites they can get hundreds of unique donations at a time (whereas even giving $5 on most other crowdfunding sites will get lost in the crowd, so to speak).
- Even if you aren’t writing for print or online publications, you can take advantage of blogging yourself via your website/company blog/social media profiles to establish credibility and showcase your technical abilities. If someone Googles you before an interview (which many hiring managers actually do these days) and finds that you have a blog, this will help raise your profile. If you can write well, try going to one of the growing numbers of news sites that are looking for writers.
4. Start a Virtual Assistant Business:
- If you’re great at using social media and other online tools, start a virtual assistant business where you help people to optimize their online presence. As a social media marketer, you know how to use tools that can automate many of the tasks that virtual assistants usually do by hand. It could be as simple as helping small business owners with their LinkedIn profiles or managing their Facebook pages while giving them advice on growing their businesses through these channels.
5. Start a Niche Social Media Management Firm:
- If you’re the one in your circle of friends who knows more about social media than anyone else, why not start a business managing social media for other companies? You can either use tools like Hoot suite or go old school and maintain a spreadsheet to manage a company’s profiles across several different channels.
6. Social Media Education:
- Take your knowledge and teach others how to use it! There are plenty of online courses and conferences available through which you can educate people on using social media. The more you know, the better equipped you will be to teach others and build a reputation for yourself as an expert in the industry.
7. Help Market Other People’s Products:
- If you’re not afraid of making a few enemies, keep your ear to the ground and help market other people’s products for them by using social media. You can be an affiliate and get paid for selling their stuff, or you can post about it on your social media channels and name-drop them whenever possible. Just make sure you disclose any affiliate links when necessary!
8. Social Media Productivity Tool Testing:
- There are many new social media management tools available to help people manage their social media profiles, analytics, posting schedules, etc., and the company behind each one needs beta testers for these products before they are released to the general public. If you’re handy with these types of tools and you work well under pressure, reach out to one of the companies behind them and ask how you can be a tester.
9. Rent Out Your Social Media Accounts:
- This idea is especially great if you have a lot of Twitter followers (which many people do) but it could apply to other networks as well. You can work with marketing agencies and individuals who want to take advantage of your online presence and ask you how many hours they will be paying for. For example, if you have 5,000 followers on Twitter and charge $15/hour, that comes out to $75/day or $2,250 per month.
10. Develop a Mobile App:
- If you’re a great developer and your friends can’t stop telling you how awesome an idea is for an app you have, get on the ball and develop it. It doesn’t even have to be something new or unique, just take something already popular (such as Pinterest) and redevelop it so that it is mobile-friendly.
It’s time to be proactive. The game has changed and you can no longer sit back and expect your business or brand to thrive online through sheer luck alone. The time is now to expand your social media presence, create a reputation for yourself as an expert in your field (which will give you the authority needed to become a thought leader), and earn more money for what you already know how to do!
So what are you waiting for? The next era of social media marketing is here. Go out there and make it happen!