IMPROVING YOUR BUSINESS’ ONLINE VISIBILITY
Let’s admit from the onset that turning your dream business into a reality is no walk in the park. With the time and money invested in its transformation, you would want it to succeed. But dreaming or launching a business is entirely different from making it thrive in today’s competitive business environment.
With the global development of the Internet and other technologies, business trends are changing at a breakneck pace. Today, regardless of their niche and size, almost every business needs an online presence.
People use the Internet for a wide variety of tasks these days: from paying bills online and reading useful content to playing games and interacting with family and friends. The uses of the Internet are as wide and varied as their reach. Given the worldwide digital migration, if your business isn’t making its presence known online, chances are it’s leaving its potential on the table.
Improving your business’ online visibility can help you gain long-term benefits. For instance, you can market your brand, reach a greater audience, boost credibility, save money, and get more conversions with your online presence.
Like any other business, the online storage business, too, needs to take its online presence seriously, so it can stay ahead of its competitors and relevant to its customers.
Self-storage businesses need solid online marketing to boost their visibility and gain customers. The need for self storage marketing is greater now than ever. Marketing agencies help these highly-niche businesses achieve the visibility that can boost their renting potential.
But, even if you were to hire someone else to do the online marketing, you should be at least aware of the process of improving online visibility. The article below will equip you with the information that you can use in your conversations with the right agency:
Create a Seo-Optimized Website
Ask anyone about growing business online visibility, and the obvious answer would be to have a website first. As any product and service can be easily searched for through the Internet, people nowadays prefer scouring the Internet when researching something or making a purchasing decision.
Therefore, your business must have a website. Having a website increases your brand credibility and trustworthiness. The website should include all the relevant business information, such as the company’s name, location, operating hours, an overview of products or services, etc.
However, with so many competing websites over the Internet, ranking yours on the first page of the search engine is no mean feat. This is the reason why you need Search Engine Optimization (SEO). While Google algorithms are susceptible to changes, there are some key pointers that will make up an essential part of any digital marketing strategy:
- Research relevant keywords and incorporate them to increase web traffic
- Make sure your website is responsive, so your customers can view it, without any lag, on their desktops as well as mobile devices
- Look into link-building strategies that will increase your online credibility score
Produce High-Quality Content
You must have heard that Content is King. It’s king because if your efforts aren’t producing high-quality content, they are bound to fail and produce negligible success if any at all.
If your goal is to inspire and engage your target audience, there’s no way around producing high-quality content.
Your content should be identifying and provide solutions to the customers’ pain points. Your content strategy should include blogs, white papers, informative videos, infographics, ebooks, etc.
The primary aim of creating and publishing high-value content is to attract and then convert the relevant audience.
The greater your content’s quality, the higher the chances that your customers will deem your site as an authority in the industry. By crafting helpful content, you can boost the reputation of your business.
Here are some pointers on producing high-quality content for your site:
- Your content must be easy-to-read
- Make sure the content stays relevant for long-term, so it can become your business’ asset
- Don’t forget to edit and proofread your content before publishing
Leverage Social Media
Today, almost half of the world’s population spends their time on various social media apps. According to DataReportal, around 4.62 billion people globally used social media in January 2022. If you are not on social media given these staggering stats, then you are wasting your business’s potential for growth.
The best part about social media marketing is that it allows you to communicate with your target audience directly. You can post content, build relationships with your potential audience, and receive feedback via the comments section.
However, to make the most of this powerful tip, it is necessary to know when to post and what type of content will get you maximum reach. Moreover, since there are several social media platforms, you must also know where your relevant customers spend their most time and create your profiles on those platforms only.
Take Advantage Of Paid Advertising
Get your business in front of more eyes by using paid advertising. It is an expensive solution for your visibility needs, but businesses with a higher marketing budget to spend can surely avail of it.
Ranking your website organically can be frustrating and no easy thing to accomplish. White-hat SEO does bring in amazing results, but these often take time and a lot more effort to bring to fruition. If you are after instant results and don’t spend a little, then paid to advertise is the right option for you. With paid advertising, you can easily reach the right audience and earn more revenue.
Since there are many paid advertising options to explore, you should conduct your research beforehand and choose the strategy that will best align your business objectives and budgetary constraints. Common paid ad options include social media ads, retargeting PPC, display advertising, etc.
Invest In Email Marketing
Boost your business’s online visibility by sliding into your customers’ inboxes through email marketing. Email marketing is one of the oldest yet most cost-effective strategies for increasing your brand’s online visibility.
Moreover, the best part about email marketing is that it is here to stay. According to Statista, the total number of email users worldwide in 2020 was 4 billion, and this number is projected to grow to 4.6 billion by 2025.
Email marketing helps you turn your potential subscribers into loyal and paying customers. One caveat in employing this strategy is to send out only relevant content through targeted email campaigns.
The following tips should be followed when sending emails to your newsletter subscribers:
- Write an attention-grabbing subject line that lures the customer to open the mail
- Make sure your content is clear, concise, and personalized
- Don’t forget to include a call-to-action button at the end
It is challenging for businesses to survive and thrive without a strong online presence in today’s modern digital era. People today spend a considerable amount of time using the Internet for their various needs, so if you aren’t improving online visibility, you might be leaving a lot to be desired in your business. You need to make sure that you have a website your customers can visit, produce quality content that facilitates those customers, a social media presence, paid advertising promotions, and an effective email marketing strategy.