6 Common Challenges of a Video Production Company and How to Overcome Them

Do you love making videos and want to make a career out of it?

Video production is a pretty complex process with many stages.

From coming up with the concept to the release of the final video, there are so many things that you would need to do before the movie is finally ready to be released.

So, if you’re thinking of becoming a filmmaker and starting your own video production company, here are some of the six common challenges that you might encounter and how to solve them.

Did you know that more than 35% of marketing videos are created from scratch, 48% are developed from premade templates, 38% are created in-house, 24% are created by external agencies, and 38% are created by both in-house and external agencies?

Aside from this, if the video creation process gets too much for you to handle alone, you can also get the help of a professional video production company like dreamengine.com.au.

Tight Deadlines

In the film and videography industry, most projects are not open-ended, they need to be completed in a limited amount of time.

This means that you need to complete the whole production process (including all the filming, editing, and quality checks) with a set deadline in mind.

While some delays can be expected, but, most of the time clients can be pretty strict with these deadlines as they need the video or film to be released right away.

This kind of schedule can leave you with little to no room for any delays.

So, how do you tackle these tight deadlines?

There are many ways to complete a project, even with tight deadlines.

Here are some tips that might help a production team keep up with their tight deadlines:

  • Prioritizing Tasks: Look at the pool of tasks your team has to complete and pick a project that can be done the fastest.
  • Make a Detailed Schedule: Think about the number of days you have for one project. Assign the tasks for each day so each member can finish things quickly.
  • Actively Keep in Touch with Clients: Update your clients regarding the project’s progress to manage expectations on both ends.

Budget Constraints

Well, issues with budgets are very common in the film and production industry.

Many video production companies need to complete a project within some pretty limited budgets.

This might be because the client does not have the money for it or they need you to complete it all without exceeding the budget.

But how does one get past money constraint problems?

Well, setting up a budget for each step of the production is a great idea if you want to prevent any overspending.

Look for areas in the production process where you can make do without much spending.

This includes finding good shooting locations or renting expensive spaces.

You can even reduce travel expenses by using public transport for the production team.

Aside from this, you can also speak with the client about these concerns and ask if they can spend just a tad bit more to fit within the production budget.

Creative Differences

Hey, your client and the production team might not always be on the same page on how the direction and content of the project should be handled.

It can get especially tiring if the production team has more than one project lined up.

So, how can creative differences be avoided?

Well, the simplest answer is no, there will always be differences in what the clients may want and how the team wants to proceed.

In the end, it all boils down to how you can find a middle ground with the client.

  • Hold a Brainstorming Session: Let everyone throw in their ideas, no matter how outlandish and ridiculous they may seem. After that, begin sorting out what could work and what wouldn’t. 
  • Get Inspiration: Watch videos, read books, listen to podcasts, and talk to friends and family about anything to spark creativity. After feeling the burst of inspiration, begin conceptualizing your project.
  • Balance Everything: Videos for promotions have to be informative and entertaining at the same time. Create a good balance between these two by writing a compelling story.
  • Take a Break: If it’s getting tiring or nothing is coming to mind and you’re stuck, taking a small break can help a lot. You can go back to the project after a short while with a renewed mind.
  • Communicate Your Side to the Client: Tell the client about your creative take on the concept and how you can make it work. Explain every single aspect of the project in simple terms to prevent misunderstandings.

Client Expectations

Hey, when clients are spending their hard-earned cash on a project, they can have some expectations on how the project needs to be handled. 

And these expectations do not always align with the production team’s creative vision.

Creative disputes aside, how is it possible to meet the client’s expectations?

The answer to this lies in keeping in touch with the client.

Update them regularly on the progress, and tell them about the changes you’ve made.

Also, if they have any feedback, try applying it to the project.

Technical Issues

Equipment failures are pretty common when you’re dealing with tech, especially in the film and production industry.

These kinds of issues can easily delay your already tight production schedule by a lot.

But there’s an easy fix to this.

So, before you can begin your shooting, make sure to do the following:

  • Clean and Maintain Equipment: Dust and dirt can settle in the smallest corners of the device and cause damage. Clean them before using them for a video shoot.
  • Check if the Devices Work Correctly: Turn the equipment on and off to keep their functionality. If they come with batteries, charge them ahead of time.
  • Bring Backup Equipment: Backup gadgets can be of great help when your main ones fail during shoots. Put this equipment in safe bags and casings to avoid damage.
  • Test and Troubleshoot: Doing these two regularly can help identify and solve potential problems in advance.

Aside from all this, always keep extra batteries with you, they might just come in handy.

Team Coordination

Everyone in your production can have diverse thoughts and ideas.

And making it work between all of them can be a great challenge.

You need to have some great coordination skills to make sure that everyone is on the same page.

To achieve this, outline the roles and responsibilities of each person in your team so everyone knows what they should do. 

Check on them regularly to make sure that they are all working with the same goals in mind. 

Global video production company services market

The Global video production company services market is projected to grow at a CAGR of 8.3% from 2020 to 2027, reaching a value of USD 277.3 billion by 2027.

Final Words

Every production company goes through challenges when creating a video output. 

These experiences can happen one at a time or all at once and can affect the quality of work. 

Handling each challenge with a focused mind and rational judgment matters.


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