How to Create Engaging Blog Content
Digital marketing has taken over the marketing space it would seem that in this fourth industrial revolution, we live in, digital marketing is the only form of marketing there is. It can be broken down into various categories such as Social Media Marketing, SEO Optimization, and various others. The skill of writing has become very sought after because of digital marketing. Every business wants someone with good writing skills who can create great content, whether it is for a press release or blog, or website, good content has become a necessity.
Why Great Content is So Important
So why is good content so crucial for your business? Good content writing can help you optimize your SEO strategy. A good blog with engaging and captivating content generates high traffic, is also shared among social media platforms, and receives numerous mentions. If your keywords are well placed within this good blog or post then there are more chances your site will also see an increase in traffic and your site could also have higher search engine rankings. Higher rankings mean your site will be on the first page when a search is done using the relevant keywords. Higher rankings = higher traffic which ultimately means more revenue for your business.
Tips on How to Create Engaging Content Industries such as iGaming
A reader’s attention span can be as short as eight seconds so you need to captivate your reader as fast as possible or they just move on to the next page.
Write for Your Audience
When choosing a topic to write about, have your audience in mind, try to think like your reader, and consider what they want. Try to provide new information on a subject or offer a different perspective for a scenario. Your reader should leave your blog and have gained something or had an ah-ha moment even if it was something that reaffirms what they already believed. Gamers and gamblers would appreciate a guide on how to find the best casino blog for gambling enthusiasts or a breakdown of the longevity of gaming tech. With these topics, you could be informative, and comparative and assist your readers in making decisions.
Create Visual Attractions
The human eye is drawn to color, video, and pictures faster than it is drawn to words, we can process visual data faster than any other data. So you need to include pictures, diagrams, and or videos in your blog to make it more appealing. You can add video tutorials to your site or use infographics to break down complicated processes, another one is to have before and after photos especially when you are in the health and fitness space.
Include Verifiable Sources
Use good sources for your statistics and facts and even quotes. Your readers will check the information and if you misquote or add incorrect information, your credibility is questionable. But incorporating stats and graphs is a great way to break up text and capture your audience’s attention.
Being consistent applies to your writing style as well as how often you publish, consistency makes your readers comfortable in sharing your blog or telling others about it. They know when it will be published and they know what to expect when reading your work, this doesn’t mean you shouldn’t try new things but don’t set out to shock your readers.
Make Your Content Scannable
Most people will scan 20% of an article or blog before deciding to read the entire thing or find what they are looking for. So break up our texts into sizeable paragraphs that they can read, also have bullets and lists so your readers are not just reading scores of word after word. Leave spaces in between your paragraphs, the blank space gives the eyes a break.
Use Captivating Headlines
Your headlines should be catchy and make the reader want to read more, you can extend this to your headings and subheadings. Sometimes while scanning the blog the readers’ attention will be caught by a subheading, making them stop and read the blog.
Call to Action
The main purpose of any blog post is to drive traffic to your site and create customers out of browsers, so make sure you aptly place a call to action within your blog. This can be something like ‘call for an estimate’ or ‘book a free consultation’ this can be backlinked to a specific page on your site for more effectiveness.
Blogs have a lot of benefits for businesses, they make it easier for customers to find them and for Google to rank their websites. According to HubSpot, 60% of people read blogs and that is a lot of potential customers right there. They are also easy to share on social media which is another form of marketing. So if your marketing campaign doesn’t include blog posts then you are losing out on a lot of business.