Keeping the Shopping Spirit Alive with Post-Holiday Sales
For most businesses, the peak of shopping sales happens as the holiday season approaches.
Then when Christmas has come and gone, there’s a significant dip in sales. However, it doesn’t have to be the case. There are some things you can do to extend the holiday shopping season and maybe keep the ball rolling until the end of the year. Here are some tips on post-holiday sales and deals to keep the shopping spirit alive for your business.
Create a Drip Email Campaign
Email newsletters are a great way to let customers know about after-Christmas sales. However, they will only receive those scheduled to be sent out right after they sign up. The solution? Drip email marketing.
Also called lifecycle emails or autoresponder emails, drip email campaigns are like newsletters but vary in schedule and behavior. It can be a set of emails that a customer will periodically receive regardless of when they sign up. These can also be set up in a way that specific emails are sent to the customer based on triggers or actions that are made, like signing up, making a purchase, adding a specific product to favorites, and more.
This is an ideal campaign to use when customers have abandoned shopping carts to encourage them to push through with their purchases even if Christmas has passed, recommendations for New Years’ Day present or to announce extended promos but with even better deals.
Harness User-Generated Content
Creating online shopping contests is a great way to encourage people to post user-generated content. Not only will this increase engagement, but it will also help keep the interaction between you and your customers going even after the holiday buzz wears off.
Create an engaging video inviting customers to post their best holiday photos, your product included, on your website or social media account to win an exciting prize. The reward can be in the form of a free limited-edition gift, a discount coupon, or a gift certificate that they can use until New Year’s Day or on to the next year.
If you are sending such video announcements through emails, it’s important to know that it can be quite a challenge to embed videos in email messages. This can happen if the video is too large or if the email client or webmail does not support video embedding. What you can do is to create a GIF using an online video editor, like Clipchamp, that redirects people to your website or page.
Focus on New Year Themes
Instead of posting after-Christmas deals, that customers may perceive as irrelevant, target New Year trends to make the deals look fresh and brand new. During the Christmas season, people are encouraged to buy gifts for loved ones. For year-end sales, offer something that can help them live out and achieve their New Year resolutions. This can be discounted gym memberships, free diet meal plans for a minimum purchase at your store, or bundle promos for products to help them start the new year right.
You can even offer discount coupons or gift certificates for Valentine’s Day. Not only will customers love the idea that they can get something special (and cheaper) early on, but it will also help relieve them from having to think of something to give on that special occasion.
Use Post-Holiday Sales to Your Advantage
It’s normal for sales to be a bit slow after the holidays but it should not be a reason for your business to slow down. You should aim for the same goals and standards you target during the rest of the year. Make sure that for every promo you put out, you keep a detailed record of it and that you monitor its effectiveness and results. If you get creative and find the latest sales tactics to promote your products or services, you won’t even feel the post-Christmas sales slump at all.