Ways to Grow Your Email List with Instagram

  • Updated on November 17, 2022
  • General

Instagram marketing has been more popular over the last few years for many reasons, two of which are the continuous expansion of the platform and the eagerness of users to engage with companies on a mobile app. With the rise of Instagram, people wonder how to develop their email lists using Instagram.

The reason people rely on Instagram to grow their email list is its professional analytical tools. Instagram analytics go beyond the number of likes and comments a post receives. Your audience’s demographics, activity, and habits may all be analyzed using these tools.

73% of customers prefer to get brand material through email instead of other means. Email marketing is one of the most efficient ways to attract new clients and keep existing ones happy. As a result, an estimated 4.2 billion people use this service.

However, it’s understandable that individuals are cautious about disclosing personal information like email addresses over the internet. Therefore, when it comes to getting their ideal consumers to sign up for their email lists, it may be challenging for companies to do so. Some businesses even use Instagram growth services to enhance their chances of getting more emails, but this is against the policy of Instagram. However, some great techniques include luring them with offers and discounts, promoting your newsletter, and having a precise CTA.

Ways to Grow Your Email List with Instagram

Here are some proven techniques to grow your email list on Instagram:

Promoting Your Newsletter in the Bio Section 

If you want to increase your email signups, convince your followers and profile visitors to sign up for your newsletter. Instagram’s bio is a great spot to mention it. 

Your Instagram bio is the first thing customers see when they visit your company’s page on Instagram. You may use it as a “visit card” for visitors and followers to learn more about your business.

Fortunately, most people are aware of this and are willing to click on the link in your profile and sign up for your newsletter to learn more about your brand. As a result, when your followers click on your link, they will instantly be subscribed to your newsletter, giving you a list of emails.

Directly Link to Your Lead Generation Landing Page

To build your subscriber base, you should create a lead generation landing page with information about your newsletter. You can also include an easy-to-input space and a call-to-action button for people to enter their email addresses.

Thus, after generating a deal, you’ll need to create a personalized landing page tailored to your Instagram followers. If you’re going to encourage your fans to switch from Instagram to a website, you should make the transition as smooth as possible. Make it simple for your customers to input their email addresses on your landing page.

Include an Email Button on Your Company’s Web Page

The days of publishing photographs and videos to keep your followers interested are long gone. Demands from customers have increased, including high engagement with their desired brand. People anticipate a business response within 60 minutes of contact, and mail is the best option to get a professional service. 

For interaction, users have a variety of contact preferences on your company’s web page. But when you give your Instagram followers an email address option, more consumers will likely contact you for a hassle-free service. As a result, you can easily convince Instagram users to disclose their email addresses on your web page without investing a lot of energy and time. You will get a list of email addresses and more traffic to your company’s web page for this instant service.

Describe the Advantages of Subscribing Through Your Posts

People that follow your Instagram account do so because they want to learn more about you and your business. Your Instagram content plan should include posts regarding your email subscription if you transform your followers into email subscribers.

You may write a series of pieces highlighting the advantages of subscribing to your email list, or you can ask your followers to do so from time to time. If you have an email list, mention that you send corporate news and updates. Make your email subscribers the first to know about your special offers, or give them access to them first.

Share Special Offers and Discounts

Who doesn’t appreciate a good deal or a special promotion from their favorite retailer? Discount codes are an easy way to improve sales and acquire emails because many users follow businesses on social media to access deals and discounts.

You may then give them useful links to restricted content, offering them to join your mailing list. If the content is compelling enough, visitors will submit their email addresses to access it. This is how you may acquire email addresses from your Instagram followers.


Instagram has blossomed into a powerful marketing weapon from a simple content-sharing app. Thus, growing your email list with Instagram has become easy because of the platform’s numerous business-friendly features. From using your Insta stories to your profile’s bio, there are tons of options from where you can get an email list of your loyal customers. Read the above methods to grow your Email list with Instagram to enhance your brand’s reach and exposure. 

People Also Asked

Why is it vital to expand your email list?

Creating an email list is critical since it is the most effective way to develop personal interaction with potential clients. Sending deals, discounts, and sneak peeks to your new arrivals through emails is a great way to enhance your brand’s reach by creating a solid bond between you and your clients.

Is it worthwhile to purchase an email list?

Buying an email list is, in fact, a terrible idea and a waste of time. It’s one of those tricks that doesn’t work and will certainly do more damage to your business. Instead, follow some valuable methods to grow your email list organically.


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