Marketing for eCommerce: 4 Essential Strategies to Consider

  • Updated on November 18, 2022
  • General

Younger customers tend to shop online much more than older generations, as more than 38% of all online shoppers in the U.S. are aged 35 or younger. And that’s good news for eCommerce stores everywhere because it means that in ten years, the eCommerce market is likely to be even bigger than now.

But to take advantage of the available opportunities, you need to learn how to reach and market to your best buyers, consistently growing your reach and driving more sales in the process. Only online stores with a diverse range of marketing and management approaches can expect to withstand the test of time and become leaders in their niches.

To help you focus your eCommerce marketing efforts in 2022 and beyond, let’s look at some of the most effective strategies you could consider.

Boost Growth Using PPC

It’s hard to argue against the advantages of using PPC for eCommerce. You can reach a massive number of people in a very short timeframe, getting measurable data about what works and the opportunity to optimize as your campaigns become increasingly profitable. 

But since PPC can be very expensive and is becoming increasingly competitive, you need to ensure that you’re following the industry’s best practices and maximizing every dollar you spend. The best way to do that is to work with a Google PPC agency that can provide customized solutions that are likely to work very well in your situation.

When you work with an experienced and reputable PPC agency, you can dramatically cut down the time it takes to see results because, in all likelihood, the agency has seen situations similar to yours and knows how to approach them. At the same time, you can trust that your ads, targeting, and every other part will be structured to maximize sales and drive high-quality traffic to your best offers.

With the help of PPC, you can also run powerful Google Remarketing campaigns where you get in front of people who have already shown interest by visiting your website or performing specific actions. These campaigns can be complex, but a PPC agency can walk you through the entire process and ensure you’re spending your marketing budget wisely.

Streamline Your Sales Order Management

Sometimes, the most crucial part of successfully marketing your products is ensuring that your best-selling items are always in stock and ready to ship out in a timely manner. And for that to happen, you need the right tools that can help streamline processes and provide you with a real-time overview of the situation with your stock.

For instance, if you run an online apparel store, you should use an apparel ERP solution that will provide you with an easy way to fulfill orders on autopilot, set up triggers that automatically keep you on track, and make better decisions about how to plan to ship out and restock products in the future.

Even though ERP solutions aren’t a marketing strategy, having good practices will dictate a lot of the choices you make in your marketing. And with the insights you gain about sales performance and product demand, you can find new ideas to better cater to your audience’s needs.

Partner with the Right Influencers

Influencer marketing is becoming one of the fastest-growing eCommerce marketing strategies today. And with the range of benefits influencer marketing can offer online stores, it’s not hard to see why it has quickly become a go-to option and has even helped launch entire eCommerce brands virtually overnight.

For one thing, it immediately builds trust for your brand with people who are primed to be interested in what you have to offer. If you can source the right influencer, their authority status will play a big role in getting people excited about your brand.

Another great thing about working with influencers in your niche is that they can help you reach audiences you wouldn’t have access to otherwise. Even if you work with a micro-influencer that only has 10,000 or even fewer followers, as long as they are highly targeted to match your offers and the message is compelling, you can generate a lot of sales almost instantly.

Build a Segmented List

Most marketers understand the importance of building a list. In eCommerce, it helps to make sales continually, increases customer loyalty, and allows you to educate your audience about various issues they face, building your authority status.

However, to make the most of what email lists offer, you must be willing to provide personalized content and not just send out blast emails that reach every subscriber’s inbox. By segmenting your list, you can send more personalized offers that have a bigger impact, providing people with engaging messages they actually want to see and dramatically increasing your chances of getting them to buy.

Bottom Line

Finding the right marketing strategy for your eCommerce business can be tricky, especially with so many different options to consider.

But if you focus on reaching your audience through paid ads and social media, build a reliable order fulfillment system, and make the most of your email list, you can create a strong reputation for your eCommerce brand and grow your sales numbers month after month.


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