8 Tips for Planning Creative Social Media Campaigns
Updated on October 11, 2021 | by James Stone
Ever heard about a creative lull? Or are you filled with creative ideas for your SMM campaigns, but are skeptical about the type of results they can help you generate?
The key to a successful social media campaign is getting the research and planning right, and then following through with consistent content creation and interaction. People respond to good content – that’s what you want! But the most important thing of course is sustainability. You need to grow your community and get them to interact.
Digital Marketing experts from JatApp recommend these eight ways to help you come up with creative SMM campaign ideas to achieve your business goals.
Social Media Listening
Today, all businesses understand that social media is not just a broadcasting platform. A successful SMM campaign is built around reaching the right audience at the right time with the most engaging content. And to achieve all this, you need to sharpen your social listening abilities along with your communication skills.
What is social media listening, you ask?
Social media listening often gets mixed with social media monitoring. While they are pretty similar, but shouldn’t be used interchangeably. Social listening is more than monitoring and responding to inquiries or comments about your business. It’s about listening to your audiences and creating content that they actually care about.
You need to keep a track of conversations around specific topics, trends, keywords, and phrases that are relevant to your brand and industry. Collect insights and analyze opportunities that will help you create content and better connect with those audiences.
Consult an Expert
If you admire a marketer or a digital communications specialist, you’d want to approach them directly on social and ask for a quick chat. Prepare a set of specific questions that will help give an overall direction to your vague SMM plans. The best approach is to pick a specific campaign you liked, and delve into the details to find out what you can do to help your brand perform better on social.
Speak to customers
Now, this really depends on the nature of your business. You can either cold call your clients or run some surveys to collect customer feedback. Consumer feedback is a GREAT way to understand how people who buy your products or use your services, actually think and feel about your brand and industry at large.
By identifying the pain points of your customers, you can then design SMM campaigns addressing those specific challenges.
See What Innovators are Doing
Understanding how marketing executives think and operate is important today. But how do you get to know all that about them?
Reading interviews of CMO’s of different world-class brands is one way to go about it. Another way is to learn about the initiatives your company aims to emphasize at a broader level. By understanding the strategies and messaging at high-level will help you provide an overall direction to your SMM campaigns, if not immediately, maybe in the next quarter.
When you understand innovative and bold visions, you become capable of coming up with creative campaign ideas and execution strategies that will help your organization achieve its business goals.
Make Conversions a Priority
From generating awareness to product sales, whatever you do on social plays an essential role in how a buyer perceives your brand. Use that power to fill the space between generating brand awareness and collecting leads.
Keeping a track of conversions and content sharing is important for leveraging public and private social signals. As this can help you achieve business goals.
By creating engaging content, you can not only boost traffic to your site and generate new leads but also increase your overall revenue. To design the right content, you need to collect relevant insights, as that will allow you to:
- Optimize your content volume
- Optimize your content distribution, reach, and social sharing
- Learn from your competitors’ strategies and social activity.
By analyzing what type of campaigns can help you drive tangible results for your brand, can actually help you come up with creative campaign ideas.
Run a Competitive Analysis
This is vital. By comparing and analyzing your performance with that of your competitors can help you define new benchmarks for your company.
What is the average frequency of posts shared on your competitor’s social channels? What is the average engagement per day your competition generates? And how often is their owned hashtag being used on social? Finding answers to all these questions can help you better understand your competition and set more realistic benchmarks for your own brand.
Focus on the Bigger Picture
When we talk about awareness-generating campaigns, your social media strategy shouldn’t be as micro-focused on your products and brand as you think. Once you understand who your audience is on social and what they care about, you can build more effective campaigns which will appeal to other aspects of their lives and perspectives.
The journey of your customer is your new marketing funnel. Your role as a social media marketer is to move the audience from awareness to consideration and purchase to loyalty. You need to plan and create content that will be optimized for sharing throughout this marketing funnel. Once you do so, make sure you know how your content is being shared across this journey, and overall your social channels.
Apart from all these tips, it is also important that you maintain the right work-life balance and take care of yourself. If you are sitting at your desk for more than four straight hours, it is essential that you take a little break and go out for a walk, a little exercise, or maybe a yoga class. Physical activity can actually help improve your brain’s executive function, making you more creative and focused.
If you want to improve the effectiveness and success of your social media campaign, you’ll need to record your progress. Track everything, and use the data at the end of the year to come up with your new and improved social media campaign for the future.