How to Improve Your Website Using Artificial Intelligence SEO?

You know SEMRush, right?

It is an all-in-one SEO tool loved by businesses and SEO experts alike. It provides a complete suite of services, including site audit, keyword research, rank checking, optimization tips, and more.

How does SEMRush collect, analyze, and present so much qualified information? With Artificial Intelligence (AI), of course. 

And this is just one example of an AI-backed SEO tool you can use to improve your website SEO. 

In this article, we will be discussing the 5 key areas where you can use artificial intelligence SEO.

Read on. 

5 Ways to use artificial intelligence SEO to improve your website

There are several ways that AI can be used to improve the search engine optimization of a website. AI-powered tools and platforms use ML algorithms to analyze large amounts of data. And they identify patterns and trends to optimize your website for search engines.  

The top 5 most valuable use cases of AI in SEO are discussed below.

1. Keyword research 

According to Ahref, almost 95% of keywords (94.74%, to be precise) get no more than 10 searches every month. That means optimizing your website for these keywords won’t drive in volumes of traffic. Also, you cannot target keywords with high search volume but low relevance. This will result in unqualified traffic to your website, along with higher bounce rates. 

Thus, finding the right keywords is the key. And artificial intelligence can help you find this key faster. 

With the use of AI tools, you can analyze data from search engines and other sources to identify the best keywords to target for your website or content. 

Several AI-powered keyword research tools can help you do that. 

Some tools also offer features such as keyword difficulty scores. It lets you determine how difficult it would be to rank for a particular keyword. And features like search volume data help ascertain the popularity of keywords.

Using AI for keyword research can help you save time and effort with automation. And it provides more accurate and up-to-date data than manual keyword research. 

2. Content Creation

Content is at the crux of SEO. No matter how on-point your other strategies are. And no matter how much money you invest in SEO. Without quality content, you cannot rank your site on SERPs. 

But content creation is a complicated process. It involves a lot of time, money, effort, and expertise. And most businesses are anyway strapped for these resources. That’s where AI content creation comes to the rescue. 

AI content creation is the process of using AI and natural language processing to generate content.

This does not mean that you can replace writers with an AI. It is not a replacement for human-generated content.

This is because:

  • The current tools are not sophisticated enough to create content that can be published without moderation.
  • Google understands when content is being generated by AI. And it responds negatively to it. 
  • AI content creation tools are known for offering plagiarized, biased, and inaccurate content. 

That being said, AI content creation can still be used for:

  • Generating headlines, meta titles, and meta descriptions
  • Creating content outlines
  • Researching quicker and better
  • Optimizing existing content based on AI suggestions

A great example of AI for content writing is the Hemingway Editor app. The app promises to make your writing bold and better. How? By identifying hard and very hard-to-read sentences. By suggesting better word alternatives and identifying unnecessary passive voice. 

So while ultimately, humans write, and AI makes writing simpler and much better. 

Further, AI SEO tools can help optimize individual web pages for SEO. These tools analyze the content and suggest changes to improve its ranking. These tools can identify issues such as keyword stuffing or thin content. And also suggest ways to improve the overall quality and relevance of the content.

3. Technical SEO

Technical SEO is one of the often ignored aspects of search engine optimization. Technical SEO focuses on improving the technical aspects of a website, which affects its visibility and ranking on search engines, such as its structure, coding, and performance.

AI can be used to automate and optimize various technical aspects of SEO. 

One of the key use cases of AI for SEO is for checking website crawling and indexing. AI-powered tools can help analyze and optimize a website’s structure and content to ensure that it is easily crawlable and indexable by search engines. These tools can identify issues such as broken links, duplicate content, and slow loading times. Further, they can suggest changes to improve the overall technical health of the website.

4. Link Building

According to Search Engine Land, links are among the top 2 ranking criteria used by Google’s crawlers. 

So it is obvious that your focus should be on creating valuable content. Such content will then naturally generates a lot of backlinks. But that doesn’t always happen. 

As per Backlinko, 94% of content on the web gets 0 external links. 

So SEO experts often have to identify link-building opportunities on their own. And that, to be honest, is a long, strenuous, and expensive process. 

But AI tools can help easily identify and analyze high-quality link-building opportunities. These tools can use advanced algorithms to analyze data from various sources and identify websites and pages that are relevant and authoritative. It can also help earmark potential link-building targets.

5. Rank Tracking

Besides carrying out SEO, it is also essential to measure and monitor the outcomes of your efforts. One of the ways to do that is by tracking your website’s ranking for various keywords on the search engine result pages (SERPs).

By tracking your ranking for specific keywords, you can see how well your website is performing. And how it compares to your competitors. 

Snippet from Rank Math SEO, which uses a proprietary AI engine for rank tracking.

Manually monitoring and tracking your ranks for multiple keywords is time-taking.  It also leaves SEO experts with little time to actually optimize your website. 

Thankfully, there are several rank-tracking tools that use AI to analyze and track the performance of your website in search results. These tools use algorithms to gather data about your website’s ranking for specific keywords. Some of these tools also use ML to continuously improve their capabilities.

There are also AI-powered tools that can analyze trends in search behavior. They can predict changes in search algorithms and identify new opportunities for ranking. This can help you stay ahead of the curve and make informed decisions about your SEO strategy.

Getting Started with AI SEO for Your Website

To get started with AI SEO, you can consider using AI-powered tools and platforms. But it is important to keep in mind that while AI can be a useful tool for improving SEO, it should be used in conjunction with a well-rounded and comprehensive SEO strategy.

And for that, you’d need the expertise of SEO specialists. Thus, you need to look for SEO specialists who have a deep understanding of Google’s algorithms, SEO best practices, and AI SEO tools.

Did you know that 30% of AI adopters have seen a 6 to 10% increase in revenue from AI implementation? 

So what are you waiting for? Hire an SEO expert today and implement AI SEO for your business website today.


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