5 Ways Small Businesses Can Reach Global Audience
- February 14, 2022
Starting a business is no easy feat. Developing a business plan, gathering funds, and establishing the foundations of a business can be quite challenging. However, running and growing a business is the real challenge you’ll face as an entrepreneur. Especially in the modern business world, the rising competition and business standards are making it exceptionally tough for small businesses to survive. Large corporations are quick to take the lead, leaving small startups behind. Therefore, small businesses must extend their boundaries and go global instead of trying to thrive in a single crowded marketplace.
Extending your reach to international boundaries will allow your business to gain exposure from a global audience, leading to a rise in popularity and customers. However, it’s essential to follow the right strategies and tactics to reach and appeal to a global audience. To help you with this, here are five effective ways your small startup can reach a global audience.
Create a Website
When it comes to increasing reach, harnessing the digital market is a small startup’s best chance to do so. After all, opening physical markets around the world is not at all a feasible option for a small business low on funds. Creating an online presence on the digital market through a website will allow you to instantly connect your business with the entire world connected to the internet. However, not all websites are effective at gaining exposure in the global digital market. To avoid being one of them, you should ensure your website is optimized according to search engines. But it’s equally important to develop a responsive, appealing, and easy-to-use website.
It’s also crucial to consider the rising threat of cyberattacks in the digital market. Unprotected business websites can be attacked by cybercriminals to disrupt business processes, steal private data, and even frustrate customers. A small business cannot risk being under such situations as it may lead to failure. It’s best to protect your business through a business VPN. However, make sure to find the right VPN for work to protect your company effectively.
Utilize Social Media
Creating a website is not the only way to build an online presence and harness the power of the digital market to reach a global audience. In recent years, due to its rising popularity, social media has emerged as a powerful tool for businesses to interact with new audiences and gain customers. Many people prefer using social media to interact with businesses rather than using websites.
More importantly, creating a social media presence for your business will also allow you to target mobile users. What’s best about social media is that it can be used to interact with customers on a more personal level. So, not only will you be able to reach a larger audience but can also personalize your brand for better impact. However, to do so, it’s essential to frequently interact with your audience through posts, contests, tags, comments, and other features.
Moreover, you can also collaborate with popular influencers to increase the popularity of your business in international audiences. More than 90% of marketers use influencer marketing in their campaigns.
Make Your Content More Accessible
Even after building a robust online presence through social media and websites, it’s still not possible to reach a global audience without making your content more accessible. Without doing so, it won’t be possible for your customer to interact with your business at all. However, there are several ways you can make your content more accessible.
One of the ways to do so is by making sure your websites are free of errors and can load quickly on even the poorest hardware. Businesses often make the mistake of developing graphically intense websites that appear good but cannot function on low-performance hardware that several people use.
It’s also equally important to translate your content on websites and social media into different languages. After all, the global audience does not use and understand the same language. For this purpose, you can utilize translation software that can automatically translate your website for a global audience. Additionally, you can also add accessibility features for disabled people to further increase your reach.
Build Partnerships with Other Businesses
Increasing your reach at a global level can be quite tough to achieve on your own. Teaming up with other businesses can allow you to accomplish much more in less time. Fortunately, several small businesses are in the same situation as yours, looking to build partnerships for growth. All you need to do is approach a similar business and request a promotional partnership that will give your business the needed exposure.
Instead of spending a fortune on advertisements, letting your partner handle your business promotion will allow you to save money, effort, and time as well. Moreover, your business will not only gain the support of new audiences but also the support of the existing audience of your partner. To increase your chances of finding new audiences, you can try to build more than one partnership. Attending business events and hosting them can help you find other businesses looking to form partnerships with you.
Focus on Email Marketing
Along with digital marketing, email marketing is an equally effective way to increase your reach internationally. In simple words, email marketing involves sending customers emails that contain promotions and advertisements to increase reach. Once people from around the world start to see your company’s emails, it is likely that they will be attracted to it. However, it’s important to note that people are not interested in receiving advertisements. You need to provide them with something useful in the emails along with promotional messages.
One of the ways to do so is by giving them information about new deals and offers your business is providing. Additionally, you can also create personalized emails that provide people with entertaining messages or even birthday wishes. Furthermore, you can also create a subscription service and send people articles or videos regarding interesting or entertaining topics. The better your emails will be, the more people will be attracted. It’s not surprising that 64% of businesses use email marketing to gain more customers.
Increasing reach is the key to success, especially for small businesses. It helps to improve your company’s popularity and brand image and increases the most important asset of your business, customers. After all, without customers, a business can’t thrive at all as there will be no revenue generation. So, start building a successful future for your small business by following the ways mentioned above as soon as possible.