All You Need to Know About Tracking Pixel
Updated on July 22, 2021 | by Alex Smith
When small pixels come together to form a loop, text, image, or video displays on the computer and device. However, if you’re a marketer, then you might have heard about tracking pixels.
With the tracking pixel, advertisers will acquire data for internet marketing, analysis, and email marketing. With the log file analysis, the long data evaluation, and using the right analytical tools, data can also be used for various purposes, for instance retargeting.
What’s Tracking Pixel?
Tracking pixels or Marketing pixels, are these small snippets of code, which allow you to gather information about your visitors on the website—their browsing history, type of ads that they click, etc. Such behavior data generally helps you to send your user paid ads, which are interesting to them.
The tracking pixels can be used for tracking conversions, measuring marketing campaign’s performance, as well as build the right audience base. It can even be used for various use cases like monitoring, spying, etc. If you are a developer developing a monitoring application and wondering how to spy on emails then tracking pixels is what you need to try. Now you have the general overview of what the pixel is, let us know how tracking pixels work.
How Does Tracking Pixel Function?
A website operator and sender of the email add this tracking pixel by using the code in the website’s HTML code and email. This code has an external link to its pixel server. Suppose the user visits this destination website, HTML code will be processed by a client –generally the user’s browser. Your browser then follows that link & opens an invisible graphic. It is registered & noted in the server’s log files.
Additionally, different information about the user is transmitted by this method. Following data will be analyzed with the tracking pixel.
- Website and email used, if on desktop or mobile
- Gives details on the operating system used
- Details of screen resolution
- The client used a mail program or browser.
- Gives details of IP address
- Activities of the website during that session
- Time email was read and website visited
Advantages of Using Tracking Pixels
The tracking pixels are quite beneficial for brands, website operators, and email senders. Specifically, data collected generally helps them to improve the strategy, make the website user-friendly, as well as adjust their deals to used browsers. So, here are some important benefits that you need to look at:
- Personalization of a website
- Ad targeting
- Improved user experience
The pixels will inform email marketing strategy. When you send the newsletter, check how many subscribers have opened that email. The number will help you to improve the newsletters and make them quite interesting to the customers.
Different Types of Tracking Pixels
Tracking pixels are generally available in different types & serve various purposes. The browser HTML pixels & server pixels both are two amazing options to measure the marketing performance and come with pros & cons.
The role of the universal pixel is to allow the advertisers to track down the website users over multiple pages through one single pixel. Besides the page URL, the pixel will pass the revenue data, product ID, and order ID by appending the macros to pass such values.
Conversion pixel helps to tell you about what happens when the targeted audience will interact with the ads. Most of the ads include CTA that encourages the consumers to complete their desired goal when they end. But, brands cannot know if their customers took action without any detailed data. It is where the conversion pixels come into play.
These types of pixels are focused completely on the behavior of the website’s visitors. For instance, let us say you are shopping online for new furniture and go on the different websites, such as Facebook, and see all ads are related to furniture. That is how the retargeting pixels work. They are checking your behavior to tailor the paid ads that they think can catch user’s attention over other websites.
Impression pixel is one kind of code, which measures the number of times the ad unit displays over the customer’s screen. Thus, the server records the impression every time the user visits the website, which has the impression pixels over it. This pixel provides advertisers with an exact number of impressions that are served.
Tracking pixels now have become an important component of digital ads’ success in past years. They are at the core of the retargeting campaigns, allowing brands to monitor clicks & cost per pixel.