7 Ways to Increase Engagement on Your Website

Updated on July 12, 2021 | by Evan Chase

The average user only needs 50 milliseconds to form an opinion about a website, so yours must make a winning first impression.

Websites are the storefront of your business, so prioritize user experience to generate leads. Perhaps your performance is lacking, and you’re eager to increase engagement on your website.

Sounds familiar? Luckily, you’ve come to the right place. Here are seven tips to help you. 

1. Optimize Your Site Speed

A surefire way to increase user engagement is to optimize your website’s speed. Competition is rife and if your website isn’t loading pronto, then users will take their business elsewhere. Plus, faster loading times equals better SEO which furthers your reach.  

But you can solve a sluggish site by compressing images, caching each webpage, and reducing the number of plugins on your page.  

2. Choose a Mobile-Friendly Design

Businesses that are struggling to build an audience should embrace mobile-friendly website design. Around 80% of users use a mobile device so if your site doesn’t cater to that, you miss out on a huge number of leads. 

You can use Google’s mobile-friendly test to find out how responsive your website is. Further, work with a web designer to simplify your site’s navigation and adjust button sizes so users needn’t pinch or zoom to read your content. 

As a general rule, keep the design simple and uncluttered so that both desktop and mobile users can enjoy your site.  

3. Add Live Chat Or a Chatbot

A popular user-friendly feature is a chatbot that helps customers around the clock.

Nowadays, customers would contact businesses via text, making live chat an exciting addition to any site. Let the chatbox retrieve basic data such as the user’s details and problems, so it can be directed to a team member. 

And to further streamline the process, have an FAQ page so if customers have an issue, they can check the page instead.

4. Prioritize Good Web Design

Aside from having a functioning site, it’s important to prioritize good web design. You must embrace visual hierarchy so that it doesn’t overwhelm users. 

This theory means you place elements so that pleases the eye and helps visitors find what they’re looking for. For instance, keep your business’s name in a large font so it draws the viewer’s eye, then use smaller text to guide them through the page

Make sure there’s enough negative space between elements, otherwise your site will look amateur and cluttered. You should also use contrasting colors as it creates visual interest and helps the viewer navigate your site. 

Further, add a prominent search box so viewers can easily find a specific item. Most sites place this on the top left so do the same to avoid confusion. You could also add a drop-down menu or an auto-suggest feature to boost user engagement.   

5. Post Different Forms of Content

A fantastic way to solve your audience’s pain point is by offering content as the solution. Businesses should regularly post blog posts, videos, and infographics to engage audiences. 

To get inspiration for topic ideas, use Google auto-fill to help you. For instance, if you run a tennis clothing store, then see what people are asking, such as “which are the best style of tennis shoes?” Then you can create a blog post with links to the shoes in your store. 

Posting internal links boosts your SEO while engaging your users. But make sure these are specific and easily slip into your copy, otherwise, it’ll sound like a sales pitch. 

If you’re struggling to get readership, promote your site on social media. Choose the relevant channels for your industry, and engage with your audience so they view you as a credible business. 

A fantastic way to drive website traffic is if you host contests. For instance, ask your followers to share the post, subscribe to your email list, and tag three friends for a chance to win tennis shoes. 

6. Use Heatmaps 

Heatmaps are a genius way to absorb information regarding your site. Website heatmaps highlight the most popular aspects of your site with red, while the least effective is blue. 

For instance, use a scroll map to see which part of your site was the most seen. You can also use a click heatmap to see where visitors click their mouse or tap their finger. Using this data, you can tweak your design and figure out why users aren’t converting. 

Perhaps your content isn’t clear enough or it’s hard to find the “Purchase“ button. It’s useful to regularly use heatmaps so you can regularly amend your website, so users have a seamless experience.  

7. Post-Strategic CTAs

Make sure you strategically place a call-to-action (CTA) and be mindful of the tone. For instance, “Buy Now”, sounds too aggressive, especially if your brand is high-end. If you’re struggling, consider what you want the user to do once they’ve viewed your site. 

You should then use the CTA to direct users to a relevant area of your site, like your testimonials or product page so they can learn more. 

Increase Engagement on Your Website Today

Hopefully, after reading this article, you now know how to increase engagement on your site. 

Businesses should make their site mobile-friendly, prioritize its loading speed, and add live chat to help customers solve any issues. It’s also crucial that you use clean web design and heatmaps so you can offer your audience the ultimate user experience. Good luck! 

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