How to Promote Your Business Effectively Through Email Marketing
Updated on April 21, 2021 | by Evan Chase
With the rise of social media platforms like Facebook and Instagram, the use of email is reduced effectively. Businesses underutilize it even though it boasts a 122% ROI, which is four times more than that of social media and direct mail. To grow effectively a business should leverage the power of email to garner new customers and keep them coming back,
However, to get it right, one must plan the email strategy in a way that features the value of your product and also catches everyone’s eye. You can even use Email marketing tools to get your work done. However, here are a few ways in which you can promote your business through local email marketing.
Create a Valuable Newsletter
When it comes to email marketing, your email newsletters need to be impeccable. Newsletters packed with valuable tips and tricks for readers that will help them improve their lives are a mark of excellence. Newsletters are directed towards establishing solidarity with the audience and helps in creating long-term customer loyalty. Thus, crafting the perfect email newsletter is very important. You can include localized guides and a list of hacks to apply in everyday life in your newsletters. Local announcements and budget-friendly buying tips are also good examples of what a business can include in its newsletters.
Promote New Launches with Special Offers
Offers and new products go hand-in-hand as both are highly appreciated by the public. Thus, mixing the two will give you an upper hand in the email marketing game. It is one easy way to reach your local audience and let them enjoy your newly launched amazing offers. You can send promotional emails to the public with a one-time use discount that will motivate them to purchase your new products. You can also include a special offer at the end of every mail newsletter. Additionally, while you give out these email newsletters, you can weave the products and services of your business throughout the letter’s content rather than making it a direct promotional message. A newsletter with a cause is more acceptable than the one without. It is one way to timely drive local customers to your doorstep.
Keep it Personal
The more closely the audience can relate or be in touch with your brand, the more the trust which eventually results in a lifetime customer loyalty. Thus, personalized emails work better than general ones. When it comes to Email marketing, adding someone’s name in the subject line or preview text of the email works perfectly. Another strategy of how to keep the emails personal is by catering details in the email that appeal to the interest of your prospects. For instance, you can include subject lines relevant to the local area.
Use Email Verifier Tools
If you are using email marketing for your business or sending emails to address lists, you are probably familiar with the problem of fake email addresses. To avoid this, you need to check email addresses’ validity.
Email verification is the process where an email address is verified to check if it is active without having to send a message. Many users find this practice beneficial as it helps reduce hard bounce rates from email campaigns while protecting the reputation of their outgoing mail server. The deliverability of emails is also improved.
Feedback is Crucial
Another great way to use email marketing is by asking for customer feedback and reviews. Customer retention is crucial when it comes to business. You can try sending out emails asking for feedback from new customers, in a scoring system format of 1 to 5 or sad to happy emoticons. In this way, you can improve your business by making positive changes and make your customers feel important and cared for. For your core customer base, you can send them polls to rate your business or ask them to vote for you when it comes to any local entrepreneur competition through emails. You can also host surveys through local email marketing that will help you keep track of customer satisfaction and safety level.
Now, once you have feedback and reviews you can also use them in another way. By including testimonials and case studies by customers in your newsletters, you can add credibility to your business’ name. You put your happy customers in the spotlight and motivate potential customers to explore your business’ products or services.
Keep the structure of your email easy and clear, so people can subscribe to it more readily. Shareability, a call-to-action, and a simple form are all you need in your email to make it attention-worthy. Producing quality content through your newsletter is what is going to hold your audience’s attention. The option to sign up or subscribe should be easily available at the top of the webpage or can also be a pop-up when a person stays on your webpage for more than a minute (a hint that they might be interested in what you have to offer).
Local email marketing can be confusing at first, but with time one understands its importance and working. The right location, the right people, and the right time is the key to local email marketing. Finding the best email marketing tool is really hard. You can have a look at this review of Klaviyo, one of the best email marketing tools. Apart from that, with the above tips, it must become simple on how to get started to improve your business marketing for the betterment of the business.