With the advancement of technology and increased usage of websites and social media platforms, data privacy has become one of the biggest concerns for users. Websites, applications, and even social media sites need to collect and capture personal data about users to provide services. Some of them ask more than just your name, date of birth, and country, that is when it gets a bit daunting and questionable for you to what kind of information to share and to what extent. Reliable websites use specialized software like a consent management platformto be sure that the website is compliant withCCPA, GDPR, and other data privacy regulations. Nowadays most websites use software that informs their visitors of the type of data that they want to collect and takes their consent for specific processing purposes.
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What is Data Privacy?
Data privacy means to let the individual know to what extent, how, and when personal information about them is communicated with others. Such as their contact information, location, name, income tax number, identity card number, passport number, driving license, etc.
Whether it’s the real world or virtual world, most of the time we are required to give our information. An organization or website keeps its users’ data private by using it for its intended purpose only. Data governance allows the organizations to know what data they have, where it is stored, how it’s used and how it flows through their IT systems. An organization’s best practices in data governance let them maintain data integrity which allows its users to trust them.
Why is Data Privacy Important?
Data privacy is a personal right and many customers or users trust the relevant organizations to maintain this right. It is the trust that lets them engage online through applications or websites. Otherwise, personal data can be misused to defraud or harass users or sell personal information to third parties for unwanted advertising.
This, in return, affects an individual terribly. While for a business, it can harm its reputation along with hefty fines, sanctions, and other legal consequences.
Legislations for Data Privacy
To protect the private and personal data of the users, laws have been passed in most countries worldwide. This gives the users a sense of protection and safety when they have to share their personal and sensitive information. Some of the most important privacy frameworks are:
General Data Protection Regulation
This data privacy law applies to the European Union citizens as well as the organizations that do business with them, even if they are outside the European Union. It allows the users to determine what data companies store, collect and process and even notify them in case of data breaches. Non-compliance may result in hefty fines and legal actions.
California Consumer Privacy Act
This law applies to the residents of California. It enables them to ask organizations what personal data they have collected and stored and what data has been given to the third parties. They can also get them deleted on request.
National Data Protection Laws
Countries like Japan, Brazil, Canada, Australia, Singapore, and others also have data protection laws in place. Brazil’s General Law for the Protection of Personal Data and the UK’s Data Protection Act is almost the same as the General Data Protection Regulation.