How to Use Videos in your Email Marketing Campaign
Updated on August 23, 2021 | by James Stone
Indeed “Email has an ability many channels don’t: creating valuable, personal touches—at scale.” If you utilize email marketing in the best way then you can increase conversion rate and boost sales.
Well! Creating high-quality emails is not new. Organizations are using email marketing tools and strategies to make people aware of their products/ services. Instead of making a lot of efforts, organizations are unable to hit the target. Are you also facing similar issues?
This is all because you are not doing a perfect addition to your email marketing strategy. If I am not wrong, then you might be thinking about what exactly you should add to improve the open and click-through rate of your emails.
Indeed, there are various strategies, but video email marketing is best for your business. Videos and emails go hand-in-hand. By adding a little extra element like video, you can make it highly engaging and informative. You will be amazed to know that 87% of businesses prefer using videos in their marketing tool. To create excellent videos, organizations are joining hands with the best 2d character animation studio.
Many people think that videos play right away when included. But actually, it’s not the same. People will only see the video in email only if they make a click. Below are some of the statistics that will surely win your heart-
- People prefer watching videos 50% more on mobile devices
- 64% of people buy producers after watching videos
- You can reduce unsubscribes by 26% through videos
- Boost 65% click-through rate through videos
So, are you excited to use videos in your emails? Don’t know how? Check out the points below.
Different Ways to Embed Videos in Emails
Let’s get started….
Add Video Emails in the Sales Process
Indeed, the sales department is always busy achieving their targets. However, a small push from the marketing team will help them to achieve their goals much faster. Are you thinking the same?
Indeed, there are various strategies, but if you really want to generate quality leads for your sales department, then start by creating personalized emails with videos.
It will not only help you in making an effective marketing strategy but also encourage people to take action. Adding a video in your emails helps you to explain the concept in a much more unique way. People hardly read long and boring content in emails, but adding 10-20 sections of videos in the email will boost your response to some extent.
Thus, start uploading informative and impressive videos in your sales email to provide value to readers and keep the revenue coming in.
Use Video Word in Subject Line
Are you struggling to make awesome videos for emails just because your emails are not getting opened? Are you still getting no results? You need to understand how you are showcasing it to the audience.
If you don’t want to put your efforts in vain, then make sure you let your audience know that you are adding a video in the emails. Therefore, to encourage people to open emails, you can also add the word “video” in the email subject line. It is one of the great ways to engage people to open your emails.
If people know that they are getting some extra, then they will surely open your messages. According to the statistics, emails that include videos in the subject line experienced a 6% boost in their open rates.
Add Play Button on Static Image
Another way to add videos to your emails is by using a play button on static images. It will not only take less space but also redirect the visitor to the video, which further increases the chances of conversions.
This way, you can link email to any video from different platforms. If the images are not blocked, then everyone can have the same experience. To proceed with this step, you just need to link the images to your video with the hosted version.
But make sure whenever you implement this step, try to add a link at the bottom of the email as an attachment. Whenever users click on the play button, they will not redirect to another channel like YouTube.
Add Video GIF
One of the most popular content shared on platforms is GIF. It is not only easy to showcase but also grabs visitors’ attention. Thus, if you want to give an illusion to your video in email, you can consider adding a GIF. It is noticed that adding GIFs to your video emails makes the content more appealing and captivating.
Whenever you create a GIF, make sure you showcase the major content in the first frame because some windows like windows 10, outlook 2007, etc., do not support this image type. Moreover, you can also add a snippet of code to showcase content on platforms that do not support this content type.
Promote Local Events Through Video Emails
With the help of video emails, you can host events that will further help you explain your business services/product in a much more impressive way.
There are no two opinions that companies promote their events on social platforms like Facebook, Instagram, YouTube, Twitter, etc. But have you ever thought that emails could also help you in promoting your local events?
Promoting events through emails will not save your bucks but also an effective strategy for your brand marketing. So, what are you waiting for? Start sending event invitations to your audience through emails and open doors for many.
Use Animated Thumbnail
Did you know that by adding a video thumbnail in an email, you can improve subscriber engagement by 41%? By inserting a video thumbnail and images in your emails will inspire people to visit your website and buy your products/services.
Whenever you use video without a thumbnail, then there are very few chances that visitors might not hit the play button. Thus, make sure the video thumbnail you incorporate in your emails is interesting, as it will help you grab visitors’ attention and boost subscribers.
The Final Say
Email marketing is a traditional way to promote your business and generate leads. If your emails are both attractive and informative, then you can expect real-time results. Well! The advantages of videos are endless. You can utilize emails in the best possible way to take your business to the next level.
Hopefully, the above list will help you to understand how you can use video email marketing in different ways to draw more attention. So, if you want to be safe and productive, add an extra element to your emails by making the best use of videos.
Still, if you want to add some points to the above list, or have any thoughts, do share in the comments below.
Happy email marketing!