7 Things That Take an Email Pitch from Good to Great

  • Updated on July 9, 2021
  • Email

You won’t be surprised to know that journalists continue to prefer email as the key means of contact. Cheappaperwriting states that over 90 percent indicate it as the best way to pitch their story idea. There is numerous conflicting advice about how to write a media pitch. Sometimes it is difficult to go through all of the disparate tips to develop a great strategy to engage people.

We want to take a look at 7 best practices for email pitches using the latest insights from PR experts and journalists. They may help you to set your pitches apart.

Return to the Basics

Before starting easy writing, take a step back and ensure that you know the company’s foundation and understand your brand voice. You can think about the following questions:

What are the Main Words that Encapsulate Your Brand?

For instance, some brands want to be considered edgy and fun. Others want to offer something more serious or contemplative.

How do You Want Your Customers to Feel and Think?

Brand voices vary by industry or product. For example, Strava wants to attract a target audience of athletic people. So they speak with plenty of slang relevant to sportsmen and bikers. Try to focus on the benefits you provide to the recipient.

Remember About Vital Parts

Each email pitch should contain the key components. They serve a specific purpose to the reader.

The subject line refers to the first touchpoint, meeting your recipients. Also, it sets the tone for the whole email. It needs to be engaging so that the reader will want to learn the next piece. You don’t need to explain the context of the pitch.

The preview works as an additional context past the subject line. It serves as the last piece the reader sees before reading the rest of the email. 

The body of the text should provide all supporting details needed for a reader to move onto the CTA (call to action).

The CTA is typically styled as the bottom line. It should draw attention to the action. Try to spend extra time to make sure you’re providing well-thought CTAs.

Create a Great First Impression 

Just like showing up for a new job, a first impression is essential. The subject line will show your first impression with your readers. For instance, Best Proxy Servers create a great first meeting with recipients by offering extra bonuses for the target audience. 

Writing engaging subject lines can be challenging. Consider these tips when you’re in the middle part of writing your email pitch. 

  • use basic human passion and curiosities;
  • use strong, exciting, and sometimes unexpected versions of action verbs;
  • write provocatively. However, it is vital not to go overkill.

Show What You Have Learned 

More than 85% of journalists say PR professionals can improve email pitches by researching and understanding their media outlets. You have to conduct research inside and out to break through the volume of all the rest. When you see a relevant story, add it to your list and follow social media accounts. Blindly pitching without performing any background knowledge is a bad move.

Attach nothing

It increases the chance that your email will be sent to spam. Also, an email pitch isn’t intended to be a full resource, and many copywriters may find this off-putting. It’s vital to remember that recipients love visuals. To provide multimedia without annoying readers, include a link in your email pitch that they can view and download.

Show What You Offer

For some businesses, expressing their product or service is not easy. Even if your product has not been created yet, show the foundation and forecasts. A visual presentation of your product and business can improve the effectiveness of your pitch.

Be Prepared to Hear “No”

Regardless of how awesome you present your product or company, you won’t always get a “yes”. So be prepared to hear no in advance. But be confident when writing and thank the reader for even responding if they say no. 

The Bottom Line

Creating a really good email pitch is a challenging task that goes a long way to attract your audience. Some people do not like when they receive emails. Others may be engaged with what you provide. So always stay consistent and confident in your services and business. Following these easy writing tips will help you refresh dull email pitches and get more readers engaged.


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